The result of this strategy is the new online platform, which addresses VEKA partners (independent window manufacturers) as well as end-users in China.
An entirely new offering in this market is the online cost estimate of typical windows with an explanation on how different profile materials affect the price. Together with a quick-quote module, this new transparency educates the end-user and provides them with an overview of the benefits and costs to be expected when renovating windows.
VEKA partners can, after achieving VEKA training and certification, become listed on the platform and will directly receive request for quotes from end-users: a “quick quote” module guides users, step-by-step through the windows configuration process, and connects them with VEKA partners in their area.
Full range of marketing material
A new partner brochure, stationery and shop signage enables VEKAs partners to communicate consistently and convincingly with end-users.