{"id":2799,"date":"2022-02-06T07:00:35","date_gmt":"2022-02-05T23:00:35","guid":{"rendered":"https:\/\/www.junglefish.net\/?post_type=portfolio&#038;p=2799"},"modified":"2025-08-21T11:00:10","modified_gmt":"2025-08-21T03:00:10","slug":"brand-guidelines","status":"publish","type":"portfolio","link":"https:\/\/www.junglefish.net\/de\/portfolio-item\/brand-guidelines\/","title":{"rendered":"Markenhandb\u00fccher"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwq9s2tm-4eb0f9f86c60f54046100427610f5f3d\">\n#top .av-masonry.av-kwq9s2tm-4eb0f9f86c60f54046100427610f5f3d{\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-kwq9s2tm-4eb0f9f86c60f54046100427610f5f3d noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-4 av-caption-on-hover av-caption-style-overlay av-masonry-gallery   '><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-1030x462.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-1030x462.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-300x135.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-768x345.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-1536x689.webp 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-1500x673.webp 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb-705x316.webp 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb.webp 1800w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"Bild Erkl\u00e4rung von Bildsprache und -Themen\"  id='av-masonry-1-item-2850' data-av-masonry-item='2850' class='av-masonry-entry isotope-item post-2850 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img' title=\"Erkl\u00e4rung von Bildsprache und -Themen\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb.webp);\"  title=\"Erkl\u00e4rung von Bildsprache und -Themen\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Erkl\u00e4rung von Bildsprache und -Themen<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-515x1030.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-515x1030.webp 515w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-150x300.webp 150w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-768x1536.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-750x1500.webp 750w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1-353x705.webp 353w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1.webp 800w\" data-sizes=\"(max-width: 515px) 100vw, 515px\"  aria-label=\"Bild Vorstellung einer Markenfamilie mit Untermarken und keywords\"  id='av-masonry-1-item-2856' data-av-masonry-item='2856' class='av-masonry-entry isotope-item post-2856 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-portrait-img' title=\"Vorstellung einer Markenfamilie mit Untermarken und keywords\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-vertical-miji-1.webp);\"  title=\"Vorstellung einer Markenfamilie mit Untermarken und keywords\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Vorstellung einer Markenfamilie mit Untermarken und keywords<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1.webp 1000w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-300x300.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-80x80.webp 80w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-768x768.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-36x36.webp 36w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-180x180.webp 180w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1-705x705.webp 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\"  aria-label=\"Bild Keywords und Markenbotschaften\"  id='av-masonry-1-item-2853' data-av-masonry-item='2853' class='av-masonry-entry isotope-item post-2853 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Keywords und Markenbotschaften\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf1.webp);\"  title=\"Keywords und Markenbotschaften\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Keywords und Markenbotschaften<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1.webp 1000w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-300x300.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-80x80.webp 80w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-768x768.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-36x36.webp 36w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-180x180.webp 180w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1-705x705.webp 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\"  aria-label=\"Bild Erkl\u00e4rung der Namenskonventionen eines Logosystems\"  id='av-masonry-1-item-2851' data-av-masonry-item='2851' class='av-masonry-entry isotope-item post-2851 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Erkl\u00e4rung der Namenskonventionen eines Logosystems\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime1-1.webp);\"  title=\"Erkl\u00e4rung der Namenskonventionen eines Logosystems\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Erkl\u00e4rung der Namenskonventionen eines Logosystems<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2.webp 1000w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-300x300.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-80x80.webp 80w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-768x768.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-36x36.webp 36w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-180x180.webp 180w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2-705x705.webp 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\"  aria-label=\"Bild Markenhandb\u00fccher erleichtern die systematische Gestaltung \u00fcber alle Schnittstellen\"  id='av-masonry-1-item-2852' data-av-masonry-item='2852' class='av-masonry-entry isotope-item post-2852 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Markenhandb\u00fccher erleichtern die systematische Gestaltung \u00fcber alle Schnittstellen\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-chime2.webp);\"  title=\"Markenhandb\u00fccher erleichtern die systematische Gestaltung \u00fcber alle Schnittstellen\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Markenhandb\u00fccher erleichtern die systematische Gestaltung \u00fcber alle Schnittstellen<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2.webp 1000w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-300x300.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-80x80.webp 80w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-768x768.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-36x36.webp 36w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-180x180.webp 180w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2-705x705.webp 705w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\"  aria-label=\"Bild Erkl\u00e4rung grundlegender Designelemente\"  id='av-masonry-1-item-2854' data-av-masonry-item='2854' class='av-masonry-entry isotope-item post-2854 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Erkl\u00e4rung grundlegender Designelemente\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-sq-tf2.webp);\"  title=\"Erkl\u00e4rung grundlegender Designelemente\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Erkl\u00e4rung grundlegender Designelemente<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div id='av_section_1'  class='avia-section av-56oqlr-b97d249595e3538c44d663c8fe99d3a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_masonry_gallery  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2799'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-4j948f-86dc238995fc0089bbfa10346da0f819 av_three_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-kwqa0i6x-ae9f2c3a2eb263b6100c66941faa9dc6 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h1>Markenhandb\u00fccher<\/h1>\n<blockquote>\n<p>Ein klar verst\u00e4ndliches Markenhandbuch ist ein wichtiger Baustein in der Marken- und Unternehmenskommunikation. Es spart Zeit, vermeiden Konflikte, f\u00f6rdert Konsistenz und kann zur Orientierung neuer Mitarbeiter eingesetzt werden. Das Markenhandbuch erleichtert die konsistente Entwicklung neuer Inhalte und hilft so, Kunden, Anwendern und anderen Gruppen die Marke sicher zu erkennen und Vertrauen aufzubauen.<\/p>\n<\/blockquote>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2o9f8v-9dc685253f8e0bcb5b5daff1914aa38d\">\n.flex_column.av-2o9f8v-9dc685253f8e0bcb5b5daff1914aa38d{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-2o9f8v-9dc685253f8e0bcb5b5daff1914aa38d av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div '   ><section  class='av_textblock_section av-kwqa1giw-36c580ee75994d3aeb81104abb3f72d3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Aktivit\u00e4ten<\/h3>\n<ul>\n<li>Darstellung und Erkl\u00e4rung von grundlegenden Markenwerten, Botschaften und Charakteristiken<\/li>\n<li>Kl\u00e4rung und Kodifizierung der Sprech- und Schreibweise von Markennamen und Produkten<\/li>\n<li>Definition von typographischen Firmenstandards in verschiedenen Medien<\/li>\n<li>Photographie: Themen und Tonalit\u00e4t<\/li>\n<li>Co-Branding Richtlinien<\/li>\n<li>Vorstellung der wichtigsten Kommunikationswerkzeuge und Template-Bibliothek<\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-kwqansw5-2ab41559b2a7dea69264265aaca5d231 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2799'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2f5x4f-a0407ddf5afd7904b4e9cca349a8a916 av_one_third  avia-builder-el-7  el_before_av_masonry_entries  avia-builder-el-no-sibling  first flex_column_div '   ><section  class='av_textblock_section av-kwqaoekr-d9931905d0d3a00cc183160ec2776cd3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Projekte<\/h3>\n<h3><\/p>\n<\/div><\/section><\/div><div id='av-masonry-2' class='av-masonry av-kwqaq7s5-276cd58c972cac1b8a0e6bce2a2fa753 noHover av-fixed-size av-large-gap av-hover-overlay-bluronhover av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style- av-masonry-entries   '><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.junglefish.net\/de\/performance-adhesives-branding\/\"  id='av-masonry-2-item-3270' data-av-masonry-item='3270' class='av-masonry-entry isotope-item post-3270 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-brand-localization tag-branding tag-messaging tag-naming tag-visual-identity tag-web  av-masonry-item-with-image' title=\"icon-hanarey\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/icon-hanarey.jpg);\"  title=\"icon-hanarey\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Naming, VI und Website f\u00fcr Spezialklebstoffe<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Umfassende B2B-Markenentwicklung mit Naming inklusive trademark\/IP service, Corporate Design und Website.<\/div><span class='av-masonry-date meta-color updated'>2023-01-11<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/complete-make-over-for-sister-brand\/\"  id='av-masonry-2-item-3244' data-av-masonry-item='3244' class='av-masonry-entry isotope-item post-3244 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-branding tag-messaging tag-packaging tag-visual-identity  av-masonry-item-with-image' title=\"MJH-update-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/MJH-update-icon.jpg);\"  title=\"MJH-update-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >General\u00fcberholung einer Schwestermarke<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >8 Jahre nach Einf\u00fchrung bekommt die Marke Miji Home eine General-\u00dcberholung um dem erweiterten Profil gerecht zu werden.<\/div><span class='av-masonry-date meta-color updated'>2022-07-19<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/inclusion-factory-brand-consolidation\/\"  id='av-masonry-2-item-2667' data-av-masonry-item='2667' class='av-masonry-entry isotope-item post-2667 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-messaging tag-print tag-slogan tag-visual-identity tag-web  av-masonry-item-with-image' title=\"icon-IF\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/icon-IF.png);\"  title=\"icon-IF\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Marken-Nachsch\u00e4rfung: Inclusion Factory<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >St\u00e4rkere Professionalisierung und erweiterte M\u00e4rkte machten eine Anpassung der Marke n\u00f6tig \u2013 der neue Anzug sitzt gut.<\/div><span class='av-masonry-date meta-color updated'>2021-08-26<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/tak-b2b-b2c-branding\/\"  id='av-masonry-2-item-2609' data-av-masonry-item='2609' class='av-masonry-entry isotope-item post-2609 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-environment tag-messaging tag-packaging tag-signage tag-visual-identity tag-web  av-masonry-item-with-image' title=\"TAK-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/04\/TAK-icon.jpg);\"  title=\"TAK-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Fresh and clean air by design<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Umfassendes Corporate Design und B2B+B2C Branding f\u00fcr einen innovativen Hersteller von Frischluft-Systemen.<\/div><span class='av-masonry-date meta-color updated'>2021-04-02<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/design-for-educational-institutes\/\"  id='av-masonry-2-item-2380' data-av-masonry-item='2380' class='av-masonry-entry isotope-item post-2380 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-print tag-signage tag-stationery tag-visual-identity  av-masonry-item-with-image' title=\"JF-ACEM-icon2\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-icon2.jpg);\"  title=\"JF-ACEM-icon2\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Managing Co-Branding f\u00fcr Bildungseinrichtungen<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >ACEM Business school and Jiaotong Universit\u00e4t \u2013 \u00fcber ein komplexes VI System, das in vielen Co-branding Situationen funktionieren muss.<\/div><span class='av-masonry-date meta-color updated'>2020-11-20<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/ci-design-for-china-exhibition-builder\/\"  id='av-masonry-2-item-2322' data-av-masonry-item='2322' class='av-masonry-entry isotope-item post-2322 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-brand-localization tag-stationery tag-visual-identity tag-web  av-masonry-item-with-image' title=\"Corporate Design for China and International\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/09\/JungleFish-Amb-CI-icon.jpg);\"  title=\"Corporate Design for China and International\"   alt=\"Brand Icon\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >CI Design mit 6 Ecken<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Corporate Identity Projekt mit Website und Brand DNA f\u00fcr die Messebau-Experten von Ambrosius China<\/div><span class='av-masonry-date meta-color updated'>2020-10-08<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/biopharma\/\"  id='av-masonry-2-item-2190' data-av-masonry-item='2190' class='av-masonry-entry isotope-item post-2190 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-exhibition tag-print tag-stationery tag-visual-identity  av-masonry-item-with-image' title=\"JungleFish-CHIME-full-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/06\/JungleFish-CHIME-full-icon.jpg);\"  title=\"JungleFish-CHIME-full-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Biopharma: Systematik ohne Langeweile<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Markensystem und Ausgestaltung der ersten Anwendungen f\u00fcr ein Biopharma-Unternehmen<\/div><span class='av-masonry-date meta-color updated'>2020-06-18<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/diamonds\/\"  id='av-masonry-2-item-2105' data-av-masonry-item='2105' class='av-masonry-entry isotope-item post-2105 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-brand-localization tag-print tag-slogan tag-visual-identity  av-masonry-item-with-image' title=\"JungleFish-ReneDiamonds-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/11\/JungleFish-ReneDiamonds-icon.jpg);\"  title=\"JungleFish-ReneDiamonds-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Diamanten ohne Minen<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Diamanten aus dem Labor von Rene sind funkelnde High-Tech-Produkte. JungleFish entwickelte das China-spezifische Messaging und den neuen Markenauftritt.<\/div><span class='av-masonry-date meta-color updated'>2019-11-05<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/gaze-at-the-stars\/\"  id='av-masonry-2-item-2032' data-av-masonry-item='2032' class='av-masonry-entry isotope-item post-2032 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-packaging tag-stationery tag-visual-identity  av-masonry-item-with-image' title=\"SV icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/07\/SV-icon.jpg);\"  title=\"SV icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Bambusw\u00e4lder mit Sternenblick in Sichuan<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Das innovative Eco-Hotel Star Village in Sichuan soll naturnahe Erholung auf hohem Niveau erm\u00f6glichen. JungleFish entwickelte die Markenidentit\u00e4t.<\/div><span class='av-masonry-date meta-color updated'>2019-07-26<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/bespoke-experiences-italy\/\"  id='av-masonry-2-item-2011' data-av-masonry-item='2011' class='av-masonry-entry isotope-item post-2011 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-slogan tag-visual-identity tag-web  av-masonry-item-with-image' title=\"JungleFish-m24o-icon2\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/05\/JungleFish-m24o-icon2.png);\"  title=\"JungleFish-m24o-icon2\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Italien neu erleben<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Frischer Start: Marke und Online-Plattform f\u00fcr Reiseboutique Milano24ore.<\/div><span class='av-masonry-date meta-color updated'>2019-05-31<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/engineering-tailored\/\"  id='av-masonry-2-item-1984' data-av-masonry-item='1984' class='av-masonry-entry isotope-item post-1984 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-messaging tag-print tag-slogan tag-stationery tag-visual-identity tag-web  av-masonry-item-with-image' title=\"icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/icon.png);\"  title=\"icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Gasturbinen. Ma\u00dfgeschneidert.<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Effektive Markenentwicklung und Kommunikation f\u00fcr Gaskompressor-Anlagen.<\/div><span class='av-masonry-date meta-color updated'>2019-03-20<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/energy-saving-windows-germany\/\"  id='av-masonry-2-item-1958' data-av-masonry-item='1958' class='av-masonry-entry isotope-item post-1958 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-brand-localization tag-messaging tag-print tag-visual-identity tag-web  av-masonry-item-with-image' title=\"VKB2B-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/01\/VKB2B-icon.jpg);\"  title=\"VKB2B-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Energiespar-Fenster aus Deutschland<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Behutsame Marken-Lokalisierung und Kommunikation f\u00fcr global f\u00fchrenden Hersteller von energie-effizienten Fensterprofilen.<\/div><span class='av-masonry-date meta-color updated'>2019-01-21<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><a class='av-masonry-pagination av-masonry-load-more' href='#load-more'  data-ids=''  data-action=''  data-link='post_tag, 80'  data-post_type='post, page, attachment, revision, nav_menu_item, custom_css, customize_changeset, oembed_cache, user_request, wp_block, wp_template, wp_template_part, wp_global_styles, wp_navigation, wp_font_family, wp_font_face, portfolio, avia_framework_post'  data-items='12'  data-size='fixed'  data-image_size='masonry'  data-gap='large'  data-overlay_fx='bluronhover'  data-animation='active'  data-offset='0'  data-container_links='active'  data-link_dest=''  data-lightbox_text=''  data-lazy_loading='disabled'  data-container_class='av-masonry-entries'  data-paginate='load_more'  data-caption_elements='title excerpt'  data-caption_display='on-hover'  data-caption_styling=''  data-wc_prod_visible=''  data-wc_prod_hidden='hide'  data-wc_prod_featured=''  data-prod_order_by=''  data-prod_order=''  data-sort='no'  data-columns='3'  data-auto_ratio='1.7'  data-set_breadcrumb='1'  data-custom_markup=''  data-query_orderby='date'  data-query_order='DESC'  data-color=''  data-custom_bg=''  data-custom_class=''  data-orientation=''  data-date_filter=''  data-date_filter_start=''  data-date_filter_end=''  data-date_filter_format='yy\/mm\/dd'  data-period_filter_unit_1='1'  data-period_filter_unit_2='year'  data-id=''  data-taxonomy='post_tag'  data-categories='80'  data-avno='71e150829b'>Mehr laden<\/a><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2850,"comment_status":"closed","ping_status":"closed","template":"","tags":[34],"portfolio_entries":[77],"class_list":["post-2799","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-landscape","portfolio_entries-brand-design-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markenhandb\u00fccher &#8226; JungleFish Shanghai<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenhandb\u00fccher &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T03:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-bb-horizontal-amb.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"808\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\",\"url\":\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\",\"name\":\"Markenhandb\u00fccher &#8226; 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