{"id":2858,"date":"2022-02-06T08:00:57","date_gmt":"2022-02-06T00:00:57","guid":{"rendered":"https:\/\/www.junglefish.net\/?post_type=portfolio&#038;p=2858"},"modified":"2025-08-21T10:58:24","modified_gmt":"2025-08-21T02:58:24","slug":"logo-design","status":"publish","type":"portfolio","link":"https:\/\/www.junglefish.net\/de\/portfolio-item\/logo-design\/","title":{"rendered":"Logo und VI Systeme"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx05s6bj-2372635a5d69d82edf8784dd8742b08e\">\n#top .av-masonry.av-kx05s6bj-2372635a5d69d82edf8784dd8742b08e{\nbackground-color:#0a0a0a;\n}\n<\/style>\n<div id='av-masonry-1' class='av-masonry av-kx05s6bj-2372635a5d69d82edf8784dd8742b08e noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation-active av-masonry-col-4 av-caption-on-hover av-caption-style-overlay av-masonry-gallery   '><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-1030x405.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-1030x405.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-300x118.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-768x302.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-1536x603.webp 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-1500x589.webp 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1-705x277.webp 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1.webp 1795w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\"  aria-label=\"Bild Spielerisches, flexibles Logosystem mit eingebundenen Illustrationen\"  id='av-masonry-1-item-2866' data-av-masonry-item='2866' class='av-masonry-entry isotope-item post-2866 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img' title=\"Spielerisches, flexibles Logosystem mit eingebundenen Illustrationen\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-horizontal-elg-1.webp);\"  title=\"Spielerisches, flexibles Logosystem mit eingebundenen Illustrationen\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Spielerisches, flexibles Logosystem mit eingebundenen Illustrationen<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-515x1030.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-515x1030.webp 515w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-150x300.webp 150w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-768x1536.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-750x1500.webp 750w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2-353x705.webp 353w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2.webp 925w\" data-sizes=\"(max-width: 515px) 100vw, 515px\"  aria-label=\"Bild Komplexes VI System mit Unternehmenslogo und Familienmarken\"  id='av-masonry-1-item-2873' data-av-masonry-item='2873' class='av-masonry-entry isotope-item post-2873 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-portrait-img' title=\"Komplexes VI System mit Unternehmenslogo und Familienmarken\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-vertical-peters-x2.webp);\"  title=\"Komplexes VI System mit Unternehmenslogo und Familienmarken\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Komplexes VI System mit Unternehmenslogo und Familienmarken<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1.webp 925w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1-300x239.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1-768x611.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1-705x561.webp 705w\" data-sizes=\"(max-width: 925px) 100vw, 925px\"  aria-label=\"Bild Entwicklung einer Chinesischen Logotype in ein bestehendes VI System\"  id='av-masonry-1-item-2867' data-av-masonry-item='2867' class='av-masonry-entry isotope-item post-2867 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Entwicklung einer Chinesischen Logotype in ein bestehendes VI System\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-frey-1.webp);\"  title=\"Entwicklung einer Chinesischen Logotype in ein bestehendes VI System\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Entwicklung einer Chinesischen Logotype in ein bestehendes VI System<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq.webp 925w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq-300x239.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq-768x611.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq-705x561.webp 705w\" data-sizes=\"(max-width: 925px) 100vw, 925px\"  aria-label=\"Bild Global einsetzbares Logo mit zus\u00e4tzlicher chinesischer Bedeutungsebene\"  id='av-masonry-1-item-2879' data-av-masonry-item='2879' class='av-masonry-entry isotope-item post-2879 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Global einsetzbares Logo mit zus\u00e4tzlicher chinesischer Bedeutungsebene\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-ecq.webp);\"  title=\"Global einsetzbares Logo mit zus\u00e4tzlicher chinesischer Bedeutungsebene\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global einsetzbares Logo mit zus\u00e4tzlicher chinesischer Bedeutungsebene<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1.webp 925w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1-300x239.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1-768x611.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1-705x561.webp 705w\" data-sizes=\"(max-width: 925px) 100vw, 925px\"  aria-label=\"Bild Sorgf\u00e4ltiges Markenupdate einer etablierten Marke\"  id='av-masonry-1-item-2869' data-av-masonry-item='2869' class='av-masonry-entry isotope-item post-2869 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Sorgf\u00e4ltiges Markenupdate einer etablierten Marke\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-lhh-1.webp);\"  title=\"Sorgf\u00e4ltiges Markenupdate einer etablierten Marke\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Sorgf\u00e4ltiges Markenupdate einer etablierten Marke<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1.webp\" data-srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1.webp 925w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1-300x239.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1-768x611.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1-705x561.webp 705w\" data-sizes=\"(max-width: 925px) 100vw, 925px\"  aria-label=\"Bild Logosystem mit angepasster Komplexit\u00e4t\/Robustheit der Form je nach Anwendung\"  id='av-masonry-1-item-2870' data-av-masonry-item='2870' class='av-masonry-entry isotope-item post-2870 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img' title=\"Logosystem mit angepasster Komplexit\u00e4t\/Robustheit der Form je nach Anwendung\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1.webp);\"  title=\"Logosystem mit angepasster Komplexit\u00e4t\/Robustheit der Form je nach Anwendung\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Logosystem mit angepasster Komplexit\u00e4t\/Robustheit der Form je nach Anwendung<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div id='av_section_1'  class='avia-section av-fff4qi-41b26db9efd595483ec56080b38fdfed main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_masonry_gallery  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2858'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-dxoz3u-a051155868e1c6ec1c2e725795bb0c47 av_three_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-17q4ve-bbc02da65ed4d59ece08f3c5b246d25c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h1>Logo und VI Systeme<\/h1>\n<blockquote>\n<p>Ein Markenlogo sollte flexibel und einpr\u00e4gsam sein. Eine originelle Idee reicht nicht aus, wenn das Logo in kleinen Anwendungen wie auf dem Smartphone nicht mehr funktioniert. Das Logo sollte nicht dazu missbraucht werden das Unternehmen in der G\u00e4nze zu erkl\u00e4ren, sondern es soll im Idealfall gew\u00fcnschte Assoziationen wecken und eine Haltung transportieren. Es sollte auch nicht vergessen werden, dass ein Logo nicht eine Marke ist, nur ein Teil davon. JungleFish arbeitet nie ausschlie\u00dflich an der Logogestaltung, sondern immer integriert in ein Markensystem mit verbindenden Design-Elementen.<\/p>\n<\/blockquote>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-amsplm-2ac5b53292a362d6c20df423c08b1505\">\n.flex_column.av-amsplm-2ac5b53292a362d6c20df423c08b1505{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-amsplm-2ac5b53292a362d6c20df423c08b1505 av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div '   ><section  class='av_textblock_section av-9hry0q-fa15b1a1f3a14fdd73ccd1b22f7b22ea '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Aktivit\u00e4ten<\/h3>\n<ul>\n<li>Entwicklung eines m\u00f6glichst tiefen Verst\u00e4ndnisses des Gesch\u00e4ftsfelds des Kunden und dessen St\u00e4rken<\/li>\n<li>Identifikation von popul\u00e4ren und nicht hinreichend differenzierenden Ideen und Formen und Farben<\/li>\n<li>Entwicklung systematischer Visueller Identit\u00e4ten<\/li>\n<li>Zweisprachig und einsprachige Logovarianten<\/li>\n<li>Festlegung von Mindestabst\u00e4nden und -Gr\u00f6\u00dfen<\/li>\n<li>Reinzeichnung f\u00fcr variable Anwendungen (Druck, Bildschirm, Pr\u00e4gung, Laser-cutting, Gravur, etc)<\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-7xrp56-1827218baf1c481089f14ec7ba3ca2a2 alternate_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2858'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-5uh09m-859c2a38c6a433256bde6cca56a704a9 av_one_third  avia-builder-el-7  el_before_av_masonry_entries  avia-builder-el-no-sibling  first flex_column_div '   ><section  class='av_textblock_section av-3ypg6y-d7573e4dadbb46c03acfd4d59d37a2fd '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Projekte<\/h3>\n<h3><\/p>\n<\/div><\/section><\/div><div id='av-masonry-2' class='av-masonry av-2a15xm-2ae547f0129b8ef9d23bc3eca9300d5e noHover av-fixed-size av-large-gap av-hover-overlay-bluronhover av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style- av-masonry-entries   '><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"https:\/\/www.junglefish.net\/de\/into-a-new-era\/\"  id='av-masonry-2-item-3605' data-av-masonry-item='3605' class='av-masonry-entry isotope-item post-3605 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-brochure tag-print tag-visual-identity  av-masonry-item-with-image' title=\"RT-bro-icon3\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2026\/03\/RT-bro-icon3-1.jpg);\"  title=\"RT-bro-icon3\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Into a new Era<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Neue Unternehmens-Brosch\u00fcre setzt Meilenstein f\u00fcr RoyalTurbo und JungleFish<\/div><span class='av-masonry-date meta-color updated'>2026-03-03<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/exhibition-design-support-2025\/\"  id='av-masonry-2-item-3577' data-av-masonry-item='3577' class='av-masonry-entry isotope-item post-3577 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-exhibition tag-visual-identity tag-web  av-masonry-item-with-image' title=\"PE MUC24 icon2\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/11\/PE-MUC24-icon2.jpg);\"  title=\"PE MUC24 icon2\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Productronica Munich with Peters<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >In unserer Designpraxis mit \u201ehidden Champion\u201c Peters ist November oft der hei\u00dfeste Monat.<\/div><span class='av-masonry-date meta-color updated'>2025-11-26<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/core-brand-upgrade-tianhe\/\"  id='av-masonry-2-item-3538' data-av-masonry-item='3538' class='av-masonry-entry isotope-item post-3538 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-visual-identity  av-masonry-item-with-image' title=\"TH-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-icon.jpg);\"  title=\"TH-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Brand Upgrade f\u00fcr TianHe Pharma<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Blutbeutel-Hersteller erh\u00e4lt Marken-Facelift zum 20. Jubil\u00e4um<\/div><span class='av-masonry-date meta-color updated'>2025-08-21<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/talking-helps\/\"  id='av-masonry-2-item-3498' data-av-masonry-item='3498' class='av-masonry-entry isotope-item post-3498 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-visual-identity tag-web  av-masonry-item-with-image' title=\"LifeTalk-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/02\/LifeTalk-icon.jpg);\"  title=\"LifeTalk-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Talking Helps<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Seminar-Branding f\u00fcr internationale NGO Lifeline<\/div><span class='av-masonry-date meta-color updated'>2025-02-28<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/peters-brand-web\/\"  id='av-masonry-2-item-3463' data-av-masonry-item='3463' class='av-masonry-entry isotope-item post-3463 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-visual-identity tag-web  av-masonry-item-with-image' title=\"PE24ico\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2024\/10\/PE24ico.jpg);\"  title=\"PE24ico\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Neue Online-Pr\u00e4senz von Peters<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Runderneuerung der Webpr\u00e4senz nach Jahren der iterativen Verbesserungen<\/div><span class='av-masonry-date meta-color updated'>2024-10-21<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/brand-refresh-and-website-for-renewable-energy-brand\/\"  id='av-masonry-2-item-3443' data-av-masonry-item='3443' class='av-masonry-entry isotope-item post-3443 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-visual-identity tag-web  av-masonry-item-with-image' title=\"EGE ico\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2024\/06\/EGE-ico.jpg);\"  title=\"EGE ico\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Brand-Refresh und neue Website f\u00fcr Solarenergie-Kunden<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Brand-Refresh und neue Website f\u00fcr Solarenergie-Kunden.<\/div><span class='av-masonry-date meta-color updated'>2024-06-12<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/too-close\/\"  id='av-masonry-2-item-3366' data-av-masonry-item='3366' class='av-masonry-entry isotope-item post-3366 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-localization tag-branding tag-messaging tag-naming  av-masonry-item-with-image' title=\"ae-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/07\/ae-icon.jpg);\"  title=\"ae-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Zu nah an der Sonne<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Einem neuartigen \u00dcberschallflugzeug den Namen zu geben w\u00e4re ein gro\u00dfes Privileg gewesen. Leider hielt die finanzielle Realit\u00e4t dieses Projekt am Boden.<\/div><span class='av-masonry-date meta-color updated'>2023-07-06<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/performance-adhesives-branding\/\"  id='av-masonry-2-item-3270' data-av-masonry-item='3270' class='av-masonry-entry isotope-item post-3270 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-brand-localization tag-branding tag-messaging tag-naming tag-visual-identity tag-web  av-masonry-item-with-image' title=\"icon-hanarey\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/icon-hanarey.jpg);\"  title=\"icon-hanarey\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Naming, VI und Website f\u00fcr Spezialklebstoffe<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Umfassende B2B-Markenentwicklung mit Naming inklusive trademark\/IP service, Corporate Design und Website.<\/div><span class='av-masonry-date meta-color updated'>2023-01-11<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/complete-make-over-for-sister-brand\/\"  id='av-masonry-2-item-3244' data-av-masonry-item='3244' class='av-masonry-entry isotope-item post-3244 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand-book tag-branding tag-messaging tag-packaging tag-visual-identity  av-masonry-item-with-image' title=\"MJH-update-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/MJH-update-icon.jpg);\"  title=\"MJH-update-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >General\u00fcberholung einer Schwestermarke<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >8 Jahre nach Einf\u00fchrung bekommt die Marke Miji Home eine General-\u00dcberholung um dem erweiterten Profil gerecht zu werden.<\/div><span class='av-masonry-date meta-color updated'>2022-07-19<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/alluring-a\/\"  id='av-masonry-2-item-2704' data-av-masonry-item='2704' class='av-masonry-entry isotope-item post-2704 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-branding tag-key-visual tag-packaging tag-signage  av-masonry-item-with-image' title=\"av-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/10\/av-icon.jpg);\"  title=\"av-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >The alluring \u201cA\u201d<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Brand Visual und Verpackungskonzept<\/div><span class='av-masonry-date meta-color updated'>2021-10-07<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/inclusion-factory-brand-consolidation\/\"  id='av-masonry-2-item-2667' data-av-masonry-item='2667' class='av-masonry-entry isotope-item post-2667 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-messaging tag-print tag-slogan tag-visual-identity tag-web  av-masonry-item-with-image' title=\"icon-IF\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/icon-IF.png);\"  title=\"icon-IF\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Marken-Nachsch\u00e4rfung: Inclusion Factory<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >St\u00e4rkere Professionalisierung und erweiterte M\u00e4rkte machten eine Anpassung der Marke n\u00f6tig \u2013 der neue Anzug sitzt gut.<\/div><span class='av-masonry-date meta-color updated'>2021-08-26<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/www.junglefish.net\/de\/tak-b2b-b2c-branding\/\"  id='av-masonry-2-item-2609' data-av-masonry-item='2609' class='av-masonry-entry isotope-item post-2609 post type-post status-publish format-standard has-post-thumbnail hentry category-branding-for-china tag-brand tag-brand-book tag-environment tag-messaging tag-packaging tag-signage tag-visual-identity tag-web  av-masonry-item-with-image' title=\"TAK-icon\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/04\/TAK-icon.jpg);\"  title=\"TAK-icon\"  ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Fresh and clean air by design<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Umfassendes Corporate Design und B2B+B2C Branding f\u00fcr einen innovativen Hersteller von Frischluft-Systemen.<\/div><span class='av-masonry-date meta-color updated'>2021-04-02<\/span><span class=\"av-masonry-text-sep text-sep-author\">\/<\/span><span class='av-masonry-author meta-color author'><span class='fn'>von Phil<\/span><\/span><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><a class='av-masonry-pagination av-masonry-load-more' href='#load-more'  data-ids=''  data-action=''  data-link='post_tag, 75,61'  data-post_type='post, page, attachment, revision, nav_menu_item, custom_css, customize_changeset, oembed_cache, user_request, wp_block, wp_template, wp_template_part, wp_global_styles, wp_navigation, wp_font_family, wp_font_face, portfolio, avia_framework_post'  data-items='12'  data-size='fixed'  data-image_size='masonry'  data-gap='large'  data-overlay_fx='bluronhover'  data-animation='active'  data-offset='0'  data-container_links='active'  data-link_dest=''  data-lightbox_text=''  data-lazy_loading='disabled'  data-container_class='av-masonry-entries'  data-paginate='load_more'  data-caption_elements='title excerpt'  data-caption_display='on-hover'  data-caption_styling=''  data-wc_prod_visible=''  data-wc_prod_hidden='hide'  data-wc_prod_featured=''  data-prod_order_by=''  data-prod_order=''  data-sort='no'  data-columns='3'  data-auto_ratio='1.7'  data-set_breadcrumb='1'  data-custom_markup=''  data-query_orderby='date'  data-query_order='DESC'  data-color=''  data-custom_bg=''  data-custom_class=''  data-orientation=''  data-date_filter=''  data-date_filter_start=''  data-date_filter_end=''  data-date_filter_format='yy\/mm\/dd'  data-period_filter_unit_1='1'  data-period_filter_unit_2='year'  data-id=''  data-taxonomy='post_tag'  data-categories='75,61'  data-avno='5799d338d0'>Mehr laden<\/a><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2870,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[77],"class_list":["post-2858","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-brand-design-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo und VI Systeme &#8226; JungleFish Shanghai<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo und VI Systeme &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T02:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/12\/what-logo-sq-wms-negative-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\",\"url\":\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\",\"name\":\"Logo und VI Systeme &#8226; JungleFish 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