{"id":1215,"date":"2017-04-20T14:57:56","date_gmt":"2017-04-20T06:57:56","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1215"},"modified":"2021-03-30T13:59:48","modified_gmt":"2021-03-30T05:59:48","slug":"the-beauty-of-gymnastics","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/the-beauty-of-gymnastics\/","title":{"rendered":"\u00c4sthetik der Gymnastik"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvlvgyq-658562292a38fd47355ce101e1676fe4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1215'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-slideshow 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https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/04\/branding-gf-07-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/04\/branding-gf-07-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/04\/branding-gf-07-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/04\/branding-gf-07-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/04\/branding-gf-07-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-z63n3-b6e3d9993aa00b4dd2ef4fd44ef0984b main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1215'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686\">\n.flex_column.av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db\">\n.flex_column.av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-3lyqkv-c29e0dd60dcded0cec462f5b1ab11912 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><\/li>\n<\/ul>\n<p><\/p>\n<h1><strong>\u00c4sthetik der Gymnastik<\/strong><\/h1>\n<p>Die Firma GaoFei steht auf olympischen Fundament. Ex-Athlet YongJun Huang baute mit seiner Liebe zum Sport ein Unternehmen f\u00fcr Sportger\u00e4te auf. Die Zielgruppe sind athletische Wettk\u00e4mpfe, Clubs und Kinderg\u00e4rten.<\/p>\n<p>GaoFei pr\u00e4sentierte sich als gut eingef\u00fchrte Marke, mit mittelm\u00e4\u00dfigen Gestaltung, die in der neuen Marktwirtschaft an Kraft verlor. Niedrige Preise und unauff\u00e4lliges Design f\u00fchrten nicht mehr zum Erfolg.<\/p>\n<p>JungleFish begann mit einer ausf\u00fchrlichen Marktanalyse, um gemeinsam mit GaoFei die neue Positionierung zu definieren. Das Ziel war es eine einfache, aber dennoch sehr eigenst\u00e4ndige Marke zu gestalten.<\/p>\n<p>In der Produktgestaltung setzten wir auf ein modulares System mit vielen Gleichteilen f\u00fcr kosteng\u00fcnstige Herstellung.<\/p>\n<p><strong>Ergebnisse:<\/strong><\/p>\n<ul>\n<li>Einheitliche visuelle Gestaltung mit industrie-untypischer Leitfarbe<\/li>\n<li>Ein- und zweisprachige Logovarianten<\/li>\n<li>Zielgerichtete Kommunikation f\u00fcr unterschiedlichen Interessengruppen<\/li>\n<li>Gut integrierte Zweitmarke f\u00fcr Kinder<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32o2v3-39a97118ed4b234929513e2c1ca34cec\">\n.flex_column.av-32o2v3-39a97118ed4b234929513e2c1ca34cec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-32o2v3-39a97118ed4b234929513e2c1ca34cec av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Corporate Identity und Produktdesign f\u00fcr olympische Gymnastik<\/p>\n","protected":false},"author":6,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,51],"tags":[58,61,62],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","category-product-design","tag-print","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c4sthetik der Gymnastik  &#8226; 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