{"id":1215,"date":"2017-04-20T14:57:56","date_gmt":"2017-04-20T06:57:56","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1215"},"modified":"2021-03-30T13:59:48","modified_gmt":"2021-03-30T05:59:48","slug":"the-beauty-of-gymnastics","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/the-beauty-of-gymnastics\/","title":{"rendered":"\u00c4sthetik der Gymnastik"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvlvgyq-658562292a38fd47355ce101e1676fe4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1215'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  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tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-z63n3-b6e3d9993aa00b4dd2ef4fd44ef0984b main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1215'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686\">\n.flex_column.av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7qtyof-f2e3c8f5e660e0a7f4bce16a9e76d686 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db\">\n.flex_column.av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6hwdnj-6be4e9e2723402b4068cf9e1a33667db av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-3lyqkv-c29e0dd60dcded0cec462f5b1ab11912 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/li>\n<\/ul>\n<p><\/p>\n<h1><strong>\u00c4sthetik der Gymnastik<\/strong><\/h1>\n<p>Die Firma GaoFei steht auf olympischen Fundament. Ex-Athlet YongJun Huang baute mit seiner Liebe zum Sport ein Unternehmen f\u00fcr Sportger\u00e4te auf. Die Zielgruppe sind athletische Wettk\u00e4mpfe, Clubs und Kinderg\u00e4rten.<\/p>\n<p>GaoFei pr\u00e4sentierte sich als gut eingef\u00fchrte Marke, mit mittelm\u00e4\u00dfigen Gestaltung, die in der neuen Marktwirtschaft an Kraft verlor. Niedrige Preise und unauff\u00e4lliges Design f\u00fchrten nicht mehr zum Erfolg.<\/p>\n<p>JungleFish begann mit einer ausf\u00fchrlichen Marktanalyse, um gemeinsam mit GaoFei die neue Positionierung zu definieren. Das Ziel war es eine einfache, aber dennoch sehr eigenst\u00e4ndige Marke zu gestalten.<\/p>\n<p>In der Produktgestaltung setzten wir auf ein modulares System mit vielen Gleichteilen f\u00fcr kosteng\u00fcnstige Herstellung.<\/p>\n<p><strong>Ergebnisse:<\/strong><\/p>\n<ul>\n<li>Einheitliche visuelle Gestaltung mit industrie-untypischer Leitfarbe<\/li>\n<li>Ein- und zweisprachige Logovarianten<\/li>\n<li>Zielgerichtete Kommunikation f\u00fcr unterschiedlichen Interessengruppen<\/li>\n<li>Gut integrierte Zweitmarke f\u00fcr Kinder<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32o2v3-39a97118ed4b234929513e2c1ca34cec\">\n.flex_column.av-32o2v3-39a97118ed4b234929513e2c1ca34cec{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-32o2v3-39a97118ed4b234929513e2c1ca34cec av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Corporate Identity und Produktdesign f\u00fcr olympische Gymnastik<\/p>\n","protected":false},"author":6,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,51],"tags":[58,61,62],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","category-product-design","tag-print","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c4sthetik der Gymnastik &#8226; 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