{"id":1486,"date":"2016-08-10T15:48:01","date_gmt":"2016-08-10T07:48:01","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1486"},"modified":"2022-03-14T11:13:56","modified_gmt":"2022-03-14T03:13:56","slug":"running-and-running","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/running-and-running\/","title":{"rendered":"Running and running \u2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvm38lp-bf5827ab88b127d87f5705a1bf8ded24 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1486'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='1487'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1487 avia-img-lazy-loading-not-1487\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B.jpg\" width=\"1210\" height=\"580\" title='junglefish maratron 00-B' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-9r0k9q-c6bce90689a1c4dbaf6901c85490e0a0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1486'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wlnqm-671b95aca48b68bcb6e89f0d56ba2b5e\">\n.flex_column.av-7wlnqm-671b95aca48b68bcb6e89f0d56ba2b5e{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7wlnqm-671b95aca48b68bcb6e89f0d56ba2b5e av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6g00fy-a4578927efed7ab2db847363612c42f0\">\n.flex_column.av-6g00fy-a4578927efed7ab2db847363612c42f0{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6g00fy-a4578927efed7ab2db847363612c42f0 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-4fzuji-30bcbdf0658bbb01281fef1c49995e2c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p><\/p>\n<h1>Running and running &#8230;<\/h1>\n<p>Firmenfusionierungen und \u00dcbernehmen er\u00f6ffnen neuen M\u00f6glichkeiten zur Markenbildung. Unser &#8211; frisch fusionierter &#8211; Kunde hat eine neue, besonders leistungsstarke Batterie f\u00fcr kommerzielle Busse entwickelt, die einen Australischen Streckenrekord f\u00fcr e-Busse setzt. Dar\u00fcberhinaus ist die eingesetzte Technologie ungiftig (Li-Fe), sehr sicher im Einsatz und leicht zu recyclen. Aber der Markenname und visuelle Auftritt kommunizierten nichts davon.<\/p>\n<p>Nach einigen internen Diskussionsrunden wurde unser Kandidat \u201eMaratron\u201c (\u654f\u521b) ausgew\u00e4hlt. Der Englische Markenname spiegelt die rekordbrechende Ausdauer der Batterietechnologie wider \u2013 mit Assoziationen zu \u201eMaraton\u201c, der l\u00e4ngsten olypmischen Wettbewerbsdistanz. Die Endung allerdings ist nicht \u201e-ton\u201c, sondern \u201e-tron\u201c, wodurch Assoziationen zu \u00a0\u201eElektronik\u201c und \u201eTechnik\u201c erm\u00f6glicht werden. Der Chinesische Name (\u201eMinChuang\u201c) ist phonetisch verwandt aber nutzt die Themefelder \u201esmart\u201c, \u201eschnell\u201c, \u201eleicht\u201c und \u201estarten\u201c um Assoziationen eines umweltfreundlichen Start-ups zu wecken: ein \u201esmarter\u201c Start f\u00fcr die neue Marke.<\/p>\n<p>Visuell dockt das Erscheinungsbild mit einem Chrom-Logo an die gelernte Bildsprache der Automobilindustrie an, aber auch eine \u201eflache\u201c Logovariante, in der einpr\u00e4gsamen sattgr\u00fcnen Firmenfarbe, steht zur Verf\u00fcgung. Viele Marken, die Umweltbewusstsein kommunizieren wollen, setzten auf Gr\u00fcn \u2013 das aber meist ein freundlich, gelbliches (warmes) Gr\u00fcn ist. Das Maratron-Gr\u00fcn ist stark, elektrisiert und energetisch mit einem leicht kalten, technologieaffinen Unterton, der die schon im Namen angelegten Werte zus\u00e4tzlich visuell bef\u00f6rdert.<\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1487\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-00-B-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Gr\u00fcne Energie:\u00a0<\/strong>Die Markenwerte werden konsistent \u00a0\u2013 sowohl visuell als auch verbal \u2013 kommuniziert<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1488\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-01-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Research:<\/strong> Analyse der am Markt erfolgreichen Markennamen und Tonalit\u00e4t \u2013Einzelbetrachtung Chinesischer und Englischer Namen.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1489 size-full\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-02-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Website: <\/strong>Responsive, plattform\u00fcbergreifende Webpr\u00e4senz.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1490\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/junglefish-maratron-03b-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Kleidung:\u00a0<\/strong>Uniformen machen die neue Marke f\u00fcr das Team greifbar.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1493\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery.png\" alt=\"\" width=\"960\" height=\"460\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery.png 960w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery-300x144.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery-768x368.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery-705x338.png 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/08\/maratron-stationery-450x216.png 450w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><em><strong>Gesch\u00e4ftsausstattung:\u00a0<\/strong>Konsistente Kommunikation: email-Signaturen, PPT Vorlagen, Briefb\u00f6gen, Umschl\u00e4ge und Visitenkarten im neuen Erscheinungsbild.<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-81dta-031facc4a85d27dbd635a64ae278c6d4\">\n.flex_column.av-81dta-031facc4a85d27dbd635a64ae278c6d4{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-81dta-031facc4a85d27dbd635a64ae278c6d4 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Hochleistungsbatterie mit neuem 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