{"id":1531,"date":"2017-09-29T16:49:31","date_gmt":"2017-09-29T08:49:31","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1531"},"modified":"2022-06-13T11:57:01","modified_gmt":"2022-06-13T03:57:01","slug":"lean-back-and-enjoy","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/lean-back-and-enjoy\/","title":{"rendered":"Zur\u00fccklehnen und Entspannen!"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvltgws-68a2e829cd5022f12c8356ca2b6a1e09 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1531'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='1533,1534,1535,1536,1537,1538,1539,1540,1541,1542,1543'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='6'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1533 avia-img-lazy-loading-not-1533\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-01' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1534 avia-img-lazy-loading-not-1534\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-02' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1535 avia-img-lazy-loading-not-1535\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-03' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1536 avia-img-lazy-loading-not-1536\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-04' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-5 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1537 avia-img-lazy-loading-not-1537\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-05' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-6 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1538 avia-img-lazy-loading-not-1538\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-06' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-7 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1539 avia-img-lazy-loading-not-1539\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-07' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07.jpg 1210w, 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srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-9 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1541 avia-img-lazy-loading-not-1541\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-09' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-09-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-10 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1542 avia-img-lazy-loading-not-1542\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-10' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-11 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1543 avia-img-lazy-loading-not-1543\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11.jpg\" width=\"1210\" height=\"580\" title='JungleFish-UE-Chairs-11' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><a href='#8' class='goto-slide ' >8<\/a><a href='#9' class='goto-slide ' >9<\/a><a href='#10' class='goto-slide ' >10<\/a><a href='#11' class='goto-slide ' >11<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-8xeoe3-7c35cda02ac621a18faa5e7505d22c34 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1531'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7mnxor-ec0c3bd9738659a39f0328a99db9915e\">\n.flex_column.av-7mnxor-ec0c3bd9738659a39f0328a99db9915e{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7mnxor-ec0c3bd9738659a39f0328a99db9915e av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6e3n23-1cb6e3ae8ad6225c556ce8b9f5cdfab6\">\n.flex_column.av-6e3n23-1cb6e3ae8ad6225c556ce8b9f5cdfab6{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6e3n23-1cb6e3ae8ad6225c556ce8b9f5cdfab6 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-d6s8b-e61bd9edd416af3cd161e00b1a6f1ca2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h1>Lean back and Enjoy!<\/h1>\n<p>UE has been a client of JungleFish for over five years. We have seen the company grow enormously successful and we are proud to be a part of it. This time UE prepared to surprise the market with a new addition to their already rich product portfolio \u2013 a line of reclining chairs.<\/p>\n<p><strong>How to stand out in a very crowded B2B market?<\/strong><\/p>\n<p>The main business of UE is focused on B2B sector. Especially in the Chinese market, companies with a business-to-business model tend to neglect branding and visual communication, instead concentrating on bulk sales. This approach worked well in the past, but taking in consideration the growing competition, quality demands, and customer expectations, it is no longer sustainable. Forward thinking businesses, such as UE, are well aware of this development and are actively using design as a business tool.<\/p>\n<p><strong>People are People<\/strong><\/p>\n<p>UE reclining chairs are made for consumers with a good sense of style and quality. But how to reach those customers when your main focus is B2B, where, as many might think, focus is shifted away from the branding? The answer is simple: people are still the main target weather you deal with B2B or with the end consumer. People are the ones making the final decision. And this decision is highly affected by the company\u2019s appearance: it is brand identity. Colors, logotype, catalogs, website, exhibition booth design \u2013 every element talks for the brand. If it looks consistent, relevant, thought through, it has power to attract and instill trust.\u00a0 If the brand appears inconsistent, sketchy and rushed it might easily drive away doubting not only the product but the whole company. This works in B2B just as well as in B2C sector.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>To support the quality of the chairs we have started with developing suitable names. Knowing that the product is also going to travel abroad we had to keep in mind the pronunciation challenges. Selected names of models &#8211; Maya, Alabama, Lamar fit perfectly with the overall concept giving the instant feeling of comfort, style and quality. Of course, verbal aspect of the brand must go in line with the visual appearance.<\/p>\n<p>We have developed a series of slick and stylish brochures for each model, keeping the overall tonality but highlighting the main outstanding features.<\/p>\n<p>The new product line fully armed with stylish names, set of new brochures, catalogues and modern websites has been a sensation on the international trade show, bringing the company not only desired sales, but, most importantly, respect, trust and international recognition.<\/p>\n<p><strong>Services we provided<\/strong><\/p>\n<ol>\n<li>Verbal branding (naming)<\/li>\n<li>Product brochure design<\/li>\n<li>Website design &amp; development<\/li>\n<\/ol>\n<p><strong>A review of our past work with UE<\/strong><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1533 size-full\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-01-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Office Chairs:\u00a0<\/strong>At the start of our collaboration we developed a distinctive system of office chair brochures (initially only for export sales). The cover is die-cut in the shape of the back rest with the fabric color options openly visible.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1534 size-full\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-02-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Lounge Series:\u00a0<\/strong>Before we developed this brochure with professional photography, UE used a large poster to introduce their 20+ lounge chair products. Design and production of this new brochure cost much more than any previously produced B2B brochure, but it paid off: In a phase of cooling market, UE managed a 30% increase in this business segment.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1535\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-03-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Positioning:\u00a0<\/strong>The entry level of products are introduced with a clean but reduced brochure. No environment photography and to-the-point communication convey the positioning of this product line.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1536\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-04-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>High performance: <\/strong>For the top model, Mellet, we created a large fold-out brochure as well as a video animation for the trade show.\u00a0<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1537\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-05-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Design focus:\u00a0<\/strong>This training chair shows the design aspirations of UE and the brochure also breaks the grid highlighting colors and shapes.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1538\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-06-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Take a nap: <\/strong>This platform of chairs comes with an expandable footrest which is an attractive feature, especially for the Chinese market with its healthy lunch nap culture.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1539\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-07-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Clean Lines: <\/strong>For this beautiful task and meeting chair several environment scenarios were set-up that show its versatile application.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1540\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-08-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Recliner System:\u00a0<\/strong>This year&#8217;s innovation: the Lamar modular reclining chair. With a selection of back rest designs, arm rests and different base designs many versions of Lamar are possible.<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1542\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-10-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>Online: <\/strong>Together with the brochures we also created product websites. The growing recliner portfolio can be experienced online under www.ue-recliner.com<\/em><\/p>\n<p><a href=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1543\" src=\"http:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11.jpg\" alt=\"\" width=\"1210\" height=\"580\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/JungleFish-UE-Chairs-11-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/a><\/p>\n<p><em><strong>New product category:\u00a0<\/strong>This year also brought an entire new product category for which we also created brochures and website: perching chairs<\/em><\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-218cl7-80e2fc944a5b30f8a8f91a35499587ae\">\n.flex_column.av-218cl7-80e2fc944a5b30f8a8f91a35499587ae{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-218cl7-80e2fc944a5b30f8a8f91a35499587ae av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-l0qfg95w-09521701d64be168cc2c3a3f0d55703f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qfhd5v-a6cac396325f8ca3eb7aed8d619b8c93 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/communicating-chairs\/\">UE print\/web for CIFF<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/content-and-design-obol\/\/\">UE Obol\/Ulix desks<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qfhjtn-4e12daccb8ffaf031d62743daccdc516 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qfijpf-dd118c99938a05ca26e5ae566e1c5a9d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/website-design-and-development\">Web<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-de\">Leider ist der Eintrag nur auf <a href=\"https:\/\/www.junglefish.net\/en\/wp-json\/wp\/v2\/posts\/1531\/\" class=\"qtranxs-available-language-link qtranxs-available-language-link-en\" title=\"English\">English<\/a> und <a href=\"https:\/\/www.junglefish.net\/zh\/wp-json\/wp\/v2\/posts\/1531\/\" class=\"qtranxs-available-language-link qtranxs-available-language-link-zh\" title=\"\u4e2d\u6587\">\u4e2d\u6587<\/a> verf\u00fcgbar. Der Inhalt wird in der Standard-Sprache dieser Website angezeigt. Sie k\u00f6nnen einen Link anklicken, um zu einer anderen verf\u00fcgbaren Sprache zu wechseln.<\/p>\n<p>Furniture brand UE has successfully launched its new line of reclining chairs. Not without JungleFish design support!<\/p>\n","protected":false},"author":6,"featured_media":1544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[60,58,59,62],"class_list":["post-1531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-naming","tag-print","tag-slogan","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zur\u00fccklehnen und Entspannen! &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"Furniture brand UE has successfully launched its new line of reclining chairs. Not without JungleFish design support!\u5bb6\u5177\u54c1\u724c\u6c38\u827a\u5df2\u7ecf\u6210\u529f\u5730\u542f\u52a8\u4e86\u65b0\u7684\u4f11\u95f2\u6905\u4ea7\u54c1\u7ebf\u3002\u8fd9\u91cc\u9762\u4e0d\u80fd\u4e0d\u63d0\u5230\u592a\u6781\u9c7c\u7684\u8bbe\u8ba1\u652f\u6301\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zur\u00fccklehnen und Entspannen! &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:description\" content=\"Furniture brand UE has successfully launched its new line of reclining chairs. Not without JungleFish design support!\u5bb6\u5177\u54c1\u724c\u6c38\u827a\u5df2\u7ecf\u6210\u529f\u5730\u542f\u52a8\u4e86\u65b0\u7684\u4f11\u95f2\u6905\u4ea7\u54c1\u7ebf\u3002\u8fd9\u91cc\u9762\u4e0d\u80fd\u4e0d\u63d0\u5230\u592a\u6781\u9c7c\u7684\u8bbe\u8ba1\u652f\u6301\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-29T08:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T03:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/UE-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"365\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"14\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\"},\"author\":{\"name\":\"Phil\",\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453\"},\"headline\":\"Zur\u00fccklehnen und Entspannen!\",\"datePublished\":\"2017-09-29T08:49:31+00:00\",\"dateModified\":\"2022-06-13T03:57:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\"},\"wordCount\":2576,\"publisher\":{\"@id\":\"https:\/\/www.junglefish.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/UE-featured.jpg\",\"keywords\":[\"Naming\",\"Print\",\"Slogan\",\"Web\"],\"articleSection\":[\"Branding for China\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\",\"url\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\",\"name\":\"Zur\u00fccklehnen und Entspannen! &#8226; JungleFish Shanghai\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglefish.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/09\/UE-featured.jpg\",\"datePublished\":\"2017-09-29T08:49:31+00:00\",\"dateModified\":\"2022-06-13T03:57:01+00:00\",\"description\":\"Furniture brand UE has successfully launched its new line of reclining chairs. 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