{"id":1635,"date":"2017-12-05T11:37:53","date_gmt":"2017-12-05T03:37:53","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1635"},"modified":"2022-03-14T17:18:22","modified_gmt":"2022-03-14T09:18:22","slug":"brand-maintenance","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/brand-maintenance\/","title":{"rendered":"Sinnvolle Markenpflege"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvlrit2-a907fe76346c41a07ed459dff9791dfc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1635'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-slideshow av-21ousz-ca7a39af7c368b1c351a817900c56492 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450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-21ousz-ca7a39af7c368b1c351a817900c56492__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-1641 avia-img-lazy-loading-not-1641\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13.jpg\" width=\"1210\" height=\"580\" title='Peterv Kit VI (13)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-13-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-21ousz-ca7a39af7c368b1c351a817900c56492__4  slide-5 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-1642 avia-img-lazy-loading-not-1642\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15.jpg\" width=\"1210\" height=\"580\" title='Peterv Kit VI (15)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peterv-Kit-VI-15-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-21ousz-ca7a39af7c368b1c351a817900c56492__5  slide-6 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-1638 avia-img-lazy-loading-not-1638\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18.jpg\" width=\"1210\" height=\"580\" title='PETERS-USB-PIC-(18)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/PETERS-USB-PIC-18-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-96z45v-d7407a3b09e6e089b7d811d34a60bab8 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1635'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7wyb3n-c8201b6b6a36ba7b3ee1f3a259a181bd\">\n.flex_column.av-7wyb3n-c8201b6b6a36ba7b3ee1f3a259a181bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7wyb3n-c8201b6b6a36ba7b3ee1f3a259a181bd av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vyzrn-416c6e4de640d6da3f86b224f90aec44\">\n.flex_column.av-5vyzrn-416c6e4de640d6da3f86b224f90aec44{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5vyzrn-416c6e4de640d6da3f86b224f90aec44 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-4k6ygz-4e43e6a5572467c5a9816b2164625b20 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><\/p>\n<h1>Sinnvolle Markenpflege<\/h1>\n<p>Der Vorteil einer langfristigen Zusammenarbeit mit einem Kunden besteht darin, dass wir, als Designpartner, die Marke \u201eaufwachsen\u201c sehen und nachjustieren k\u00f6nnen. Denn sobald eine neuentwickelte Marke auf dem Markt angekommen ist, \u00e4ndert sie sich auch schon. Wertvolles Feedback wird gesammelt und nach einiger Zeit wird deutlich, was gut funktioniert und was nicht. Neue Anforderungen werden formuliert, neue Marketingtools werden ben\u00f6tigt w\u00e4hrend andere \u00fcberfl\u00fcssig werden. Neue Untermarken entstehen.<\/p>\n<p>Schlaue Unternehmen nehmen diese \u00c4nderungen nicht nur zur Kenntnis, sondern justieren aktiv und kontinuierlich an ihren Markenauftritt und halten die Marke so relevant.<\/p>\n<p>Unser Kunde \u201e<a href=\"http:\/\/www.peters.de\" target=\"_blank\" rel=\"noopener\">Lackwerke Peters<\/a>\u201c, ein Spezialist f\u00fcr Elektro-Chemie, ist ein gutes Beispiel f\u00fcr so ein Unternehmen. Vor vier Jahren entwickelten wir einen <a href=\"http:\/\/www.junglefish.net\/lacquers-ready-for-mars\/\">komplett neuen Markenauftritt<\/a>, von der Visitenkarte bis zum Messestand, sowie detaillierte Markenrichtlinien.<\/p>\n<p>\u00dcber die Jahre haben sich Marke, M\u00e4rkte und Produktportfolio nat\u00fcrlich entwickelt und dieser Entwicklung haben wir mit einer Neuauflage des \u201ePeters Brand Book\u201c Rechnung getragen: Mit nahezu verdoppeltem Inhalt und \u00fcberarbeiteten Vorlagen ist jetzt die verbale und visuelle Kommunikation auf dem neuesten Stand.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2zms03-cca613a927eb94f28285a5b8ccf48d08\">\n.flex_column.av-2zms03-cca613a927eb94f28285a5b8ccf48d08{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2zms03-cca613a927eb94f28285a5b8ccf48d08 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kwncakes-c2cc5720fb387e0682b144306ccc349d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kwncb8i1-2a10fc6cdd4d7ecf3fdb1af19f3c3528 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/lacquers-ready-for-mars\/\">Peters Brand Development<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qho70c-510655c3e7010f3d3a497073ade91178 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qhoq7h-a32af708e9e5e10a8a0ad3bc9f6e7475 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Eine regelm\u00e4\u00dfige \u00dcberarbeitung der Markenrichtlinen erh\u00e4lt deren Relevanz und erm\u00f6glicht n\u00f6tige Anpassungen: Peters \u201eBrand Book, Version 2.0\u201c<\/p>\n","protected":false},"author":6,"featured_media":1637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[80,75,58,61],"class_list":["post-1635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand-book","tag-branding","tag-print","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinnvolle Markenpflege &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"Regularly updating brand guidelines keeps them relevant and allows for necessary adjustments: Peters Brand Book v.2.0\u6709\u89c4\u5f8b\u5730\u66f4\u65b0\u54c1\u724c\u6307\u5357\u80fd\u4f7f\u4e4b\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u540c\u65f6\u4e5f\u80fd\u5141\u8bb8\u5fc5\u8981\u7684\u8c03\u6574\uff1aPeters\u54c1\u724c\u624b\u518c2.0\u7248Eine regelm\u00e4\u00dfige \u00dcberarbeitung der Markenrichtlinen erh\u00e4lt deren Relevanz und erm\u00f6glicht n\u00f6tige Anpassungen: Peters \u201eBrand Book, Version 2.0\u201c\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglefish.net\/de\/brand-maintenance\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinnvolle Markenpflege &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:description\" content=\"Regularly updating brand guidelines keeps them relevant and allows for necessary adjustments: Peters Brand Book v.2.0\u6709\u89c4\u5f8b\u5730\u66f4\u65b0\u54c1\u724c\u6307\u5357\u80fd\u4f7f\u4e4b\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u540c\u65f6\u4e5f\u80fd\u5141\u8bb8\u5fc5\u8981\u7684\u8c03\u6574\uff1aPeters\u54c1\u724c\u624b\u518c2.0\u7248Eine regelm\u00e4\u00dfige \u00dcberarbeitung der Markenrichtlinen erh\u00e4lt deren Relevanz und erm\u00f6glicht n\u00f6tige Anpassungen: Peters \u201eBrand Book, Version 2.0\u201c\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/de\/brand-maintenance\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-05T03:37:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T09:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/12\/Peters-icon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"365\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/brand-maintenance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/brand-maintenance\\\/\"},\"author\":{\"name\":\"Phil\",\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/#\\\/schema\\\/person\\\/d930d43809af8d7be7705d44d32d8453\"},\"headline\":\"Sinnvolle Markenpflege\",\"datePublished\":\"2017-12-05T03:37:53+00:00\",\"dateModified\":\"2022-03-14T09:18:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/brand-maintenance\\\/\"},\"wordCount\":1002,\"publisher\":{\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/brand-maintenance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.junglefish.net\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Peters-icon.jpg\",\"keywords\":[\"brand book\",\"branding\",\"Print\",\"Visual Identity\"],\"articleSection\":[\"Branding for China\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.junglefish.net\\\/de\\\/brand-maintenance\\\/\",\"url\":\"https:\\\/\\\/www.junglefish.net\\\/de\\\/brand-maintenance\\\/\",\"name\":\"Sinnvolle Markenpflege &#8226; 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