{"id":1764,"date":"2018-07-10T16:26:50","date_gmt":"2018-07-10T08:26:50","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1764"},"modified":"2022-03-14T16:17:54","modified_gmt":"2022-03-14T08:17:54","slug":"a-stronger-profile","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/a-stronger-profile\/","title":{"rendered":"Ein starkes Profil"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvl7geq-fca2eade6213a200466425a20933752d main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1764'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='1777,1775,1857'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1777 avia-img-lazy-loading-not-1777\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform.jpg\" width=\"1210\" height=\"580\" title='veka-upvc-responsive-platform' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1775 avia-img-lazy-loading-not-1775\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview.png\" width=\"1210\" height=\"580\" title='VEKA VI overview' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview.png 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-300x144.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-768x368.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-1030x494.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-705x338.png 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-450x216.png 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1857 avia-img-lazy-loading-not-1857\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo.jpg\" width=\"1210\" height=\"580\" title='veka-upvc-logo' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6zvojo-82d2d499ae240950a0a2dd447d4291b0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1764'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-623bys-28178b798bc77d69d98aa94b4edf1437\">\n.flex_column.av-623bys-28178b798bc77d69d98aa94b4edf1437{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-623bys-28178b798bc77d69d98aa94b4edf1437 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803\">\n.flex_column.av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><p><section  class='av_textblock_section av-jj9ipc0f-20d8d7ab2904dfdf1057fcc9a8627436 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Ein starkes Profil<\/h1>\n<p>VEKA ist der f\u00fchrende Hersteller von uPVC Fensterprofilen. Kunden sind Fensterbauer, die wiederum Baugesellschaften als Kunden haben. Kleinere Projekte werden von lokalen H\u00e4ndlern mit eigenen Installationsteams \u00fcbernommen.<\/p>\n<p>VEKA und JungleFish entwickelten zusammen eine neue Marke und Online-Plattform um Endkunden in China besser zu erreichen.<\/p>\n<p><strong>Ziel<\/strong><\/p>\n<p>Fensterbauer und deren H\u00e4ndler effektiv unterst\u00fctzen durch direkte Ansprache der Hausbesitzer in einer VEKA Markenumgebung.<\/p>\n<p><strong>Herausforderung<\/strong><\/p>\n<p>Unternehmen, die sehr erfolgreich im Gesch\u00e4ftskundenbereich operieren haben oft Schwierigkeiten, Privatkunden gegen\u00fcber den richtigen Ton zu finden. Welche Informationen suchen Hausbesitzer und wie verl\u00e4uft der Entscheidungsprozess? Diese Fragen sind entscheidend, um die richtigen Worte und Tonalit\u00e4t zu finden.<\/p>\n<p><strong>Markenarchitektur<\/strong><\/p>\n<p>Die neue Plattformmarke VEKA uPVC wurde geschaffen, um Endkunden und VEKA Partner zusammenzubringen. Der Slogan \u201e\u5fb7\u56fd\u7ef4\u5361\u95e8\u7a97\u7cfb\u7edf\u201d definiert mit Herkunft und Produktpalette, VEKA als Spezialist f\u00fcr Fenster und T\u00fcren in Deutscher Qualit\u00e4t. Die Integration des beschreibenden Satzfragments in das Markenlogo, stellt sicher, dass Chinesische Endkunden schnell verstehen um was es geht.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xh52s-0b66cab8e273488650b9bd2caa8599f7\">\n.avia-image-container.av-4xh52s-0b66cab8e273488650b9bd2caa8599f7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4xh52s-0b66cab8e273488650b9bd2caa8599f7 av-styling- avia-align-center  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1857 avia-img-lazy-loading-not-1857 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo.jpg\" alt='' title='veka-upvc-logo'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-20d8d7ab2904dfdf1057fcc9a8627436 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p><strong>Kommunikation<\/strong><\/p>\n<p>VEKA hat ganz \u00fcberwiegend Firmenkunden, die sich bereits gut in der Materie auskennen. Die neue Endkundenansprache erforderte deshalb eine detaillierte Analyse des Verkaufsprozesses an Endkunden. Die Marktanalyse ergab, dass die meisten Konkurrenten keine Kostenindikatoren angeben und Endkunden verunsichert sind, wieviel denn neue Fenster tats\u00e4chlich kosten. Interviews mit ausgesuchten Hausbesitzern erschlossen deren Informationsbedarf und Anforderungen.<\/p>\n<p>F\u00fcr die neue Plattformmarke definierten wir gemeinsam mit VEKA diese Richtlinien:<\/p>\n<ul>\n<li>Kosten-Transparenz: wir m\u00fcssen erkl\u00e4ren, was die Kosten f\u00fcr neue Fenster beeinflusst und eine Kostenreferenz geben<\/li>\n<li>Einfachheit: wir wollen ein unkompliziertes Modul entwickeln, mit dem man einfach und unverbindlich seine Fenster konfigurieren kann und schnell ein konkretes Angebot bekommt<\/li>\n<li>Verst\u00e4ndlichkeit: Darstellung der Vor- und Nachteile der unterschiedlichen Profilmaterialien wie Holz und Metall und verst\u00e4ndliche Hintergrundinformationen zu den guten Isolationseigenschaften von uPVC-Fenstern<\/li>\n<li>Verbindungen: Fensterh\u00e4ndler und Hausbesitzer sollen leicht zusammenfinden, mit einheitlichen Profilseiten f\u00fcr die H\u00e4ndler und der M\u00f6glichkeit schnell den geographisch n\u00e4chsten H\u00e4ndler zu finden<\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28272s-8368c2aa927c3c65a4f9a593053c1b78\">\n.avia-image-container.av-28272s-8368c2aa927c3c65a4f9a593053c1b78 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-28272s-8368c2aa927c3c65a4f9a593053c1b78 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1775 avia-img-lazy-loading-not-1775 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview.png\" alt='' title='VEKA VI overview'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview.png 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-300x144.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-768x368.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-1030x494.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-705x338.png 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/VEKA-VI-overview-450x216.png 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-20d8d7ab2904dfdf1057fcc9a8627436 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p><strong>Online-Plattform<\/strong><\/p>\n<p>Ein wichtiges Ergebnis dieser Strategie ist die neue Online-Plattform, die sowohl VEKA Partner (unabh\u00e4ngige Fensterhersteller) als auch Endkunden in China anspricht.<\/p>\n<p>Ein momentan konkurrenzloses Angebot im Markt ist die Kostenvorschau, in der verschiedene Fenster berechnet werden und gezeigt wird, wie verschiedene Oberfl\u00e4chenoptionen und Isolationsstufen die Kosten beeinflussen. Zusammen mit dem \u201eAngebotsgenerator\u201c wir hier transparent kommuniziert mit welchen Kosten zu rechnen ist und welche Optionen Qualit\u00e4t und Preis definieren.<\/p>\n<p>F\u00fcr VEKA Partner, die die Zertifizierung von VEKA bestanden haben, bietet die Plattform eine attraktive Marketingschnittstelle zu Endkunden, die ihnen erm\u00f6glicht, schnell und direkt an neue Anfragen von potentiellen Kunden zu kommen: der \u201eAngebotsgenerator\u201c begleitet die Kunden schrittweise bei der Konfiguration ihrer Fenster und verbindet sie mit den n\u00e4chstgelegenen VEKA-Partnern.<\/p>\n<p><strong>Komplettes Marketingmaterial<\/strong><\/p>\n<p>Die neuen Partner-Brosch\u00fcre, Gesch\u00e4ftsausstattung und Beschilderung erm\u00f6glicht den VEKA-Partnern ihren Kunden gegen\u00fcber konsistent und \u00fcberzeugend aufzutreten.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xh52s-8fdb37d7e877120413e407e3b525d64c\">\n.avia-image-container.av-4xh52s-8fdb37d7e877120413e407e3b525d64c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4xh52s-8fdb37d7e877120413e407e3b525d64c av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1777 avia-img-lazy-loading-not-1777 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform.jpg\" alt='' title='veka-upvc-responsive-platform'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-responsive-platform-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jjfges37-a5a6c69881cf95b33074ed786197e934 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><blockquote>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.veka-upvc.com\" target=\"_blank\" rel=\"noopener\">www.veka-upvc.com<\/a><\/p>\n<\/blockquote>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-kwn2loo7-842e426ca6700855577aeebb757ea2f1 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kwn2mjep-90f3a0d87e29b371234de2af0427c8ca '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/energy-saving-windows-germany\/\">VEKA China B2B<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/apac-b2b-site\/\">VEKA APAC site<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qfniok-a70b81161140c3771d96cbc2af09b90d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qfojlu-2f640f3007db45a1475011cbaf3cb424 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-localization\/\">Lokalisierung<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/website-design-and-development\">Web<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.<\/p>\n","protected":false},"author":6,"featured_media":1862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[78,63,59,61,62],"class_list":["post-1764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand-localization","tag-messaging","tag-slogan","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ein starkes Profil &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglefish.net\/a-stronger-profile\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein starkes Profil &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:description\" content=\"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/a-stronger-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T08:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T08:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"365\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/\"},\"author\":{\"name\":\"Phil\",\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453\"},\"headline\":\"Ein starkes Profil\",\"datePublished\":\"2018-07-10T08:26:50+00:00\",\"dateModified\":\"2022-03-14T08:17:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/\"},\"wordCount\":1768,\"publisher\":{\"@id\":\"https:\/\/www.junglefish.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg\",\"keywords\":[\"brand localization\",\"Messaging\",\"Slogan\",\"Visual Identity\",\"Web\"],\"articleSection\":[\"Branding for China\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/\",\"url\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/\",\"name\":\"Ein starkes Profil &#8226; JungleFish Shanghai\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglefish.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg\",\"datePublished\":\"2018-07-10T08:26:50+00:00\",\"dateModified\":\"2022-03-14T08:17:54+00:00\",\"description\":\"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.junglefish.net\/a-stronger-profile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage\",\"url\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg\",\"contentUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg\",\"width\":365,\"height\":287},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.junglefish.net\/a-stronger-profile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.junglefish.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Stronger Profile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.junglefish.net\/#website\",\"url\":\"https:\/\/www.junglefish.net\/\",\"name\":\"JungleFish Shanghai\",\"description\":\"Branding and Design\",\"publisher\":{\"@id\":\"https:\/\/www.junglefish.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.junglefish.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.junglefish.net\/#organization\",\"name\":\"Junglefish\",\"url\":\"https:\/\/www.junglefish.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/06\/JungleFish-logo-2x-h-236px-tr.png\",\"contentUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/06\/JungleFish-logo-2x-h-236px-tr.png\",\"width\":749,\"height\":236,\"caption\":\"Junglefish\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/junglefish\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453\",\"name\":\"Phil\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ein starkes Profil &#8226; JungleFish Shanghai","description":"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.junglefish.net\/a-stronger-profile\/","og_locale":"de_DE","og_type":"article","og_title":"Ein starkes Profil &#8226; JungleFish Shanghai","og_description":"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.","og_url":"https:\/\/www.junglefish.net\/a-stronger-profile\/","og_site_name":"JungleFish Shanghai","article_published_time":"2018-07-10T08:26:50+00:00","article_modified_time":"2022-03-14T08:17:54+00:00","og_image":[{"width":365,"height":287,"url":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg","type":"image\/jpeg"}],"author":"Phil","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Phil","Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#article","isPartOf":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/"},"author":{"name":"Phil","@id":"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453"},"headline":"Ein starkes Profil","datePublished":"2018-07-10T08:26:50+00:00","dateModified":"2022-03-14T08:17:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/"},"wordCount":1768,"publisher":{"@id":"https:\/\/www.junglefish.net\/#organization"},"image":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg","keywords":["brand localization","Messaging","Slogan","Visual Identity","Web"],"articleSection":["Branding for China"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/","url":"https:\/\/www.junglefish.net\/a-stronger-profile\/","name":"Ein starkes Profil &#8226; JungleFish Shanghai","isPartOf":{"@id":"https:\/\/www.junglefish.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage"},"image":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg","datePublished":"2018-07-10T08:26:50+00:00","dateModified":"2022-03-14T08:17:54+00:00","description":"Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.\u54c1\u724c\u521b\u65b0\uff0c\u4fe1\u606f\u4f20\u9012\u548cB2C\u5728\u7ebf\u5e73\u53f0\uff0c\u5e2e\u52a9\u5b9e\u73b0\u7ef4\u5361\u8fd9\u4e2a\u5fb7\u56fd\u95e8\u7a97\u77e5\u540d\u54c1\u724c\u5728\u4e2d\u56fd\u7684\u63a8\u5e7f\u3002Markenentwicklung, Kommunikation und neue Online-Plattform f\u00fcr VEKAs China-Gesch\u00e4ft.","breadcrumb":{"@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.junglefish.net\/a-stronger-profile\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#primaryimage","url":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg","contentUrl":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2018\/07\/veka-upvc-logo-1.jpg","width":365,"height":287},{"@type":"BreadcrumbList","@id":"https:\/\/www.junglefish.net\/a-stronger-profile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.junglefish.net\/"},{"@type":"ListItem","position":2,"name":"A Stronger Profile"}]},{"@type":"WebSite","@id":"https:\/\/www.junglefish.net\/#website","url":"https:\/\/www.junglefish.net\/","name":"JungleFish Shanghai","description":"Branding and Design","publisher":{"@id":"https:\/\/www.junglefish.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.junglefish.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.junglefish.net\/#organization","name":"Junglefish","url":"https:\/\/www.junglefish.net\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.junglefish.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/06\/JungleFish-logo-2x-h-236px-tr.png","contentUrl":"https:\/\/www.junglefish.net\/wp-content\/uploads\/2017\/06\/JungleFish-logo-2x-h-236px-tr.png","width":749,"height":236,"caption":"Junglefish"},"image":{"@id":"https:\/\/www.junglefish.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/junglefish"]},{"@type":"Person","@id":"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453","name":"Phil"}]}},"_links":{"self":[{"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/posts\/1764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/comments?post=1764"}],"version-history":[{"count":4,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/posts\/1764\/revisions"}],"predecessor-version":[{"id":2775,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/posts\/1764\/revisions\/2775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/media\/1862"}],"wp:attachment":[{"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/media?parent=1764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/categories?post=1764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.junglefish.net\/de\/wp-json\/wp\/v2\/tags?post=1764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}