{"id":1984,"date":"2019-03-20T13:41:12","date_gmt":"2019-03-20T05:41:12","guid":{"rendered":"http:\/\/www.junglefish.net\/?p=1984"},"modified":"2022-03-14T15:45:41","modified_gmt":"2022-03-14T07:45:41","slug":"engineering-tailored","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/engineering-tailored\/","title":{"rendered":"Gasturbinen. Ma\u00dfgeschneidert."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmvl2gwl-1d3f2a93b3ae236c4a9920b9a7e1d6be main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='1994,1995'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='3'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper='1'  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1994 avia-img-lazy-loading-not-1994\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1.png\" width=\"1210\" height=\"580\" title='JF-RT-visual-identity-development-s1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1.png 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1-300x144.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1-768x368.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1-1030x494.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1-705x338.png 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-s1-450x216.png 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1995 avia-img-lazy-loading-not-1995\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development.png\" width=\"1210\" height=\"580\" title='JF-RT-visual-identity-development' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development.png 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-300x144.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-768x368.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-1030x494.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-705x338.png 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/JF-RT-visual-identity-development-450x216.png 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h1>Gasturbinen. Ma\u00dfgeschneidert.<\/h1>\n<p><\/p>\n<p>RoyalTurbo hat sich darauf spezialisiert, komplette Kompressor-Anlage nach Kundenw\u00fcnschen anzupassen. Die Firma arbeitet eng mit internationalen Herstellern zusammen und vereinigt Projektmanagement Know-How in China mit globaler Industrie-Expertise.<\/p>\n<p>JungleFish \u00fcberarbeitete die Markenkommunikation und gestaltete eine neue Visuelle Identit\u00e4t online und offline.<\/p>\n<p>Das Thema ist komplex, und es bedufte einiger Workshops in RoyalTurbos Firmenzentrale in Hangzhou um Abl\u00e4ufe, Kunden und Profil zu identifizieren und eine neue Designsprache zu entwickeln. Im Folgenden dokumentieren wir die Entwicklung anhand von \u201eVorher\/Nachher\u201c-Gegen\u00fcberstellungen.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-k7llvra5-1451a9252208083e288847e93ef7d47a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7llvra5-0d9cc0da99bdadd02f95e86e298ac6d4 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/branding-a-factory\/\">Branding a factory<\/a><\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qeek2h-803d228be4ae36eb1980ad7f324d3322 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qeftdi-b903801c9704eef2d1868d4255700443 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/website-design-and-development\">Web<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/signage-and-wayfinding\/\">Signage\/Leitsysteme<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-35z9kw-cb199dc49d23e59c368a31fb4f35d67a main_color avia-section-default avia-no-border-styling  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avia-img-lazy-loading-not-1986 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo.jpg\" alt='' title='RT-slider---logo'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-logo-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-14  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Klar und deutlich: RoyalTurbo arbeitet in einem inhaltlich und strukturell komplexen Gesch\u00e4ftsumfeld \u2013 klare Kommunikation ist hier wichtig und wird gesch\u00e4tzt.<\/p>\n<p>Wie in jedem Rebranding-Projekt, begannen wir mit einem \u201eBrand Audit\u201c um Probleme in der bestehenden Marke zu identifizieren:<\/p>\n<ul>\n<li>Schwaches Farbspektrum: die Hauptfarbe Blau ist in dieser Industrie am h\u00e4ufigsten genutzt und zeigt wenig Charakter<\/li>\n<li>Unn\u00f6tig komplex: die gelbe Akzentfarbe ist kontrastarm und eine dritte Farbe f\u00fcr den Chinesischen Namen erh\u00f6ht die Farbzahl auf 3, ohne \u00e4sthetischen oder funktionellen Mehrwert<\/li>\n<li>Der Chinesische Markenname ist visuell unterrepr\u00e4sentiert, dabei wird genau dieser am meisten genutzt<\/li>\n<li>Gro\u00dfschreibweise und fetter, kompakter Schriftsatz behindern die schnelle Erfassung des Englischen Markennamen<\/li>\n<\/ul>\n<p>Nachdem das erneuerte Markenprofil gemeinschaftlich definiert war, entwickelten wir mehrere VI-Konzepte mit charaktervollen Farben und abgestimmten zweisprachigem Logotype. Da der Chinesische Name keinerlei Hinweis auf das Thema gibt, gewichteten wir des \u201eImpellor\u201c-Zeichen als das charakteristische Bauteil eines Kompressors, st\u00e4rker.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j6mo-945408c10bc716705d2c491fe0afd070\">\n.flex_column.av-8j6mo-945408c10bc716705d2c491fe0afd070{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8j6mo-945408c10bc716705d2c491fe0afd070 av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-35z9kw-cb199dc49d23e59c368a31fb4f35d67a main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtgq4gkr-7368105faa42cddc0eecfc487d39b5e8\">\n.avia-image-container.av-jtgq4gkr-7368105faa42cddc0eecfc487d39b5e8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jtgq4gkr-7368105faa42cddc0eecfc487d39b5e8 av-styling-no-styling avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1989 avia-img-lazy-loading-not-1989 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web.jpg\" alt='' title='RT-slider---web'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-web-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-21  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-22  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Die alte Webseite nutzte zahlreiche generische Photos ohne Bezug zum Sachthema. Dar\u00fcberhinaus entstand durch das aus verschiedenen Quellen stammende Bildmaterial eine gro\u00dfe stilistische Inkonsistenz.<\/p>\n<p>Basierend auf unserer Zielgruppen-Analyse, entschieden wir uns nur echte Mitarbeiter und Projekte zu zeigen &#8211; selbstbewusst und authentisch. Die alte Webseite war weitverzweigt, und viele Seiten bestanden nur aus Ger\u00fcst ohne substantielle Inhalte. In unserer kompletten Neugestaltung sind 90% der Inhalte auf einer Seite zug\u00e4nglich, das spart Wartezeit und f\u00f6rdert den Eindruck von Effizienz.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j6mo-945408c10bc716705d2c491fe0afd070\">\n.flex_column.av-8j6mo-945408c10bc716705d2c491fe0afd070{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8j6mo-945408c10bc716705d2c491fe0afd070 av_one_fifth  avia-builder-el-24  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-35z9kw-cb199dc49d23e59c368a31fb4f35d67a main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtgq4gkr-5a1cb3954cfff0d26323302cf26982be\">\n.avia-image-container.av-jtgq4gkr-5a1cb3954cfff0d26323302cf26982be .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jtgq4gkr-5a1cb3954cfff0d26323302cf26982be av-styling-no-styling avia-align-center  avia-builder-el-26  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1987 avia-img-lazy-loading-not-1987 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan.jpg\" alt='' title='RT-slider---slogan'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-slogan-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-28  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Anstelle einer komplexen Tagline, die das Logo formal \u00fcberladen w\u00fcrden, entwickelten wir einen neuen Slogan \u201eEngineering. Tailored\u201c der RoyalTurbos Kompetenz und Stringenz effektiv versprachlicht. Als generelle Regel, wird der Slogan nun nie direkt neben das Logo gesetzt, sondern gegen\u00fcber plaziert.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j6mo-945408c10bc716705d2c491fe0afd070\">\n.flex_column.av-8j6mo-945408c10bc716705d2c491fe0afd070{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8j6mo-945408c10bc716705d2c491fe0afd070 av_one_fifth  avia-builder-el-31  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-35z9kw-cb199dc49d23e59c368a31fb4f35d67a main_color avia-section-default avia-no-border-styling  avia-builder-el-32  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtgq4gkr-905e9fa091db3aa6428aee257e59a3e2\">\n.avia-image-container.av-jtgq4gkr-905e9fa091db3aa6428aee257e59a3e2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jtgq4gkr-905e9fa091db3aa6428aee257e59a3e2 av-styling-no-styling avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1988 avia-img-lazy-loading-not-1988 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery.jpg\" alt='' title='RT-slider---stationery'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-stationery-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-35  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Layout und Struktur der Visitenkarten zeigte einiges an Verbesserungs-Potential wie etwa \u00a0unterschiedliche Hervorgebungs- und Schriftstile und eine unklare Logo-Hierarchie, in der das Partner-Logo von Ingersoll Rand das gleiche visuelle Gewicht bekommt wie das Markenlogo. So wird nicht sofort deutlich, wer der Absender ist.<\/p>\n<p>Die neue Visitenkarte zeigt eine klare Trennung: eine Seite f\u00fcr die Markenwirkung, eine Seite f\u00fcr Kontaktinformation. Beide Logos werden negativ gesetzt, was markenfremde Farben vermeidet und eine klare Hierarchie visualisiert den Absender.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j6mo-945408c10bc716705d2c491fe0afd070\">\n.flex_column.av-8j6mo-945408c10bc716705d2c491fe0afd070{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8j6mo-945408c10bc716705d2c491fe0afd070 av_one_fifth  avia-builder-el-38  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-35z9kw-cb199dc49d23e59c368a31fb4f35d67a main_color avia-section-default avia-no-border-styling  avia-builder-el-39  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtgq4gkr-026e04e0f4aaf9878e17df600c761888\">\n.avia-image-container.av-jtgq4gkr-026e04e0f4aaf9878e17df600c761888 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jtgq4gkr-026e04e0f4aaf9878e17df600c761888 av-styling-no-styling avia-align-center  avia-builder-el-40  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1985 avia-img-lazy-loading-not-1985 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure.jpg\" alt='' title='RT-slider---brochure'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2019\/03\/RT-slider-brochure-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section av-70iu1s-26583649e0310d1f06c03a7ce8fbd082 main_color avia-section-default avia-no-shadow  avia-builder-el-41  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1984'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6kxx5c-f611d159becc633665c62f4b8237b775\">\n.flex_column.av-6kxx5c-f611d159becc633665c62f4b8237b775{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6kxx5c-f611d159becc633665c62f4b8237b775 av_one_fifth  avia-builder-el-42  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17\">\n.flex_column.av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3kvykg-86f1c55f880fd7ac60433586e1f5ed17 av_three_fifth  avia-builder-el-43  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jtgkva29-0ded88feaad7116cd53079cfb46280bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Die bestehende Firmenbrosch\u00fcre verf\u00fcgte \u00fcber sehr wenig Konsistenz mit Gestaltung der Visitenkarten und Website. Im \u00fcberarbeiteten Design wird das gesamte Vokabular der neuen Markenkommunikation genutzt:<\/p>\n<ul>\n<li>Starke Farbwirkung auf dem Umschlag, in den Infografiken und Icons<\/li>\n<li>Der neue Rasterhintergrund (der zunehmende Gasdr\u00fccke repr\u00e4sentiert) \u2013 ein solches, gro\u00dffl\u00e4chiges Gestaltungselement kann eine starken Wiedererkennungseffekt erzeugen<\/li>\n<li>Nur relevante, sachliche Informationen werden pr\u00e4sentiert. K\u00fcnstliche Bildwelten, die nichts mit dem Thema zu tun haben werden vermieden.<\/li>\n<\/ul>\n<p>Mit einer klaren und konsistenten Visuellen Identit\u00e4t online und offline kann RoyalTurbo jetzt ihre Kompetenz effektiv und \u00fcberzeugend kommunizieren.<\/p>\n<p><\/p>\n<p><a href=\"http:\/\/www.royalturbo.com\"><strong>www.royalturbo.com<\/strong><\/a><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8j6mo-945408c10bc716705d2c491fe0afd070\">\n.flex_column.av-8j6mo-945408c10bc716705d2c491fe0afd070{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8j6mo-945408c10bc716705d2c491fe0afd070 av_one_fifth  avia-builder-el-45  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><\/div>","protected":false},"excerpt":{"rendered":"<p>Effektive Markenentwicklung und Kommunikation f\u00fcr Gaskompressor-Anlagen.<\/p>\n","protected":false},"author":6,"featured_media":1997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[80,63,58,59,67,61,62],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand-book","tag-messaging","tag-print","tag-slogan","tag-stationery","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gasturbinen. 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