{"id":2380,"date":"2020-11-20T12:57:46","date_gmt":"2020-11-20T04:57:46","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=2380"},"modified":"2022-03-14T14:10:11","modified_gmt":"2022-03-14T06:10:11","slug":"design-for-educational-institutes","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/design-for-educational-institutes\/","title":{"rendered":"Managing Co-Branding f\u00fcr Bildungseinrichtungen"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-39p8f0-f2ff696a1aed9e90e02d48a4958b63b1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2380'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no 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class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-2383 avia-img-lazy-loading-2383\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01.jpg\" width=\"1210\" height=\"580\" title='JF-ACEM-education-branding-01' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-01-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-2384 avia-img-lazy-loading-2384\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book.jpg\" width=\"2420\" height=\"1160\" title='JF-ACEM-education-branding-Brand-Book' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book.jpg 2420w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-1536x736.jpg 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-2048x982.jpg 2048w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-1500x719.jpg 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-Brand-Book-450x216.jpg 450w\" sizes=\"(max-width: 2420px) 100vw, 2420px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-2385 avia-img-lazy-loading-2385\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD.jpg\" width=\"1210\" height=\"580\" title='JF-ACEM-education-branding--LCD' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-LCD-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-2386 avia-img-lazy-loading-2386\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2.jpg\" width=\"1210\" height=\"580\" title='JF-ACEM-education-branding-stationery2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2-705x338.jpg 705w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2020\/11\/JF-ACEM-education-branding-stationery2-450x216.jpg 450w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6zvojo-82d2d499ae240950a0a2dd447d4291b0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2380'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-623bys-28178b798bc77d69d98aa94b4edf1437\">\n.flex_column.av-623bys-28178b798bc77d69d98aa94b4edf1437{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-623bys-28178b798bc77d69d98aa94b4edf1437 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803\">\n.flex_column.av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jj9ipc0f-20d8d7ab2904dfdf1057fcc9a8627436 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Managing Co-Branding f\u00fcr Bildungseinrichtungen<\/h1>\n<p><strong>Branding f\u00fcr Bildungseinrichtungen ist nicht einfach: oft gibt es viele Meinungen zu ber\u00fccksichtigen und das neue Designsystem kommt in sehr unterschiedlichen Anwendungen zum Einsatz. Anders als bei unseren vorherigen Projekten in diesem Sektor, wie etwa die <a href=\"https:\/\/www.junglefish.net\/elg\/\">Markenentwicklung f\u00fcr ELG<\/a>, galt es hier sich in ein sehr komplexes Marken-\u00d6kosystem zu integrieren.<\/strong><\/p>\n<p>Das Antai College of Economics and Management (ACEM) ist eine national aber auch international f\u00fchrende Business School. Es ist der renommierten Shanghai Jiaotong Universit\u00e4t unterstellt, die viele andere Colleges stellt, von denen manche ihre eigene Marke in den Vordergrund stellen, w\u00e4hrend andere auf das Branding der Jiaotong Universit\u00e4t setzen. Um das ganze noch komplexer zu machen, gibt es innerhalb des ACEM verschiedene Programme, die ebenfalls ein Programm-Logo tragen.<\/p>\n<p>Neben der Implementierung des Designs war ein Schwerpunkt unserer Arbeit, diese verschiedenen Rollen der Marke ACEM in einem logischen System zu definieren.<\/p>\n<p>Das gew\u00e4hlte Design-Konzept nutzt eine Stichzeichnung des charakteristischen ACEM-Hauptgeb\u00e4udes als wiederkehrendes Gestaltungselement. Farben und Typographie wurden definiert und die wichtigsten Schnittstellen ausgestaltet: LED-Screens auf denen Kursank\u00fcndigungen und Mitteilungen, Formulare, Dokumente, Briefpapier und Visitenkarten, und viele mehr.<\/p>\n<p>Wie in allen Branding-Projekten wurden anschlie\u00dfend alle Vorlagen und Designprinzipien in einem Brand Book vorgestellt, um es dem College-Team einfacher zu machen konsistent und attraktiv, nach innen und au\u00dfen, zu kommunizieren.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-k7llvra5-1451a9252208083e288847e93ef7d47a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7llvra5-0d9cc0da99bdadd02f95e86e298ac6d4 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/elg\/\">ELG Brand Development<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/a-worthwhile-investment\/\">Tongji Investor Brochure<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qb1q6t-331e480c7e4b0f5423a213895775f3ee '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qb3fa2-92a9bdf1fc2c2e4c22fdd8a803c4a7f6 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>ACEM Business school and Jiaotong Universit\u00e4t \u2013 \u00fcber ein komplexes VI System, das in vielen Co-branding Situationen funktionieren muss.<\/p>\n","protected":false},"author":6,"featured_media":2381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[73,80,58,65,67,61],"class_list":["post-2380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand","tag-brand-book","tag-print","tag-signage","tag-stationery","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Co-Branding f\u00fcr Bildungseinrichtungen &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"ACEM Business school and Jiaotong University: the complexity of a Visual Identity design system, that has to consider many co-branding situations.\u4e0a\u6d77\u4ea4\u901a\u5927\u5b66\u5b89\u6cf0\u7ecf\u6d4e\u4e0e\u7ba1\u7406\u5b66\u9662\uff1a\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u7684\u590d\u6742\u6027\u5728\u4e8e\u8bbe\u8ba1\u5e08\u5fc5\u987b\u7ed3\u5408\u5df2\u6709\u54c1\u724c\u7684\u76f8\u5173\u60c5\u51b5\u8fdb\u884c\u8bbe\u8ba1\u6784\u60f3\u3002ACEM Business school and Jiaotong Universit\u00e4t \u2013 \u00fcber ein komplexes VI System, das in vielen Co-branding Situationen funktionieren muss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglefish.net\/design-for-educational-institutes\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Co-Branding f\u00fcr Bildungseinrichtungen &#8226; 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