{"id":2667,"date":"2021-08-26T17:39:41","date_gmt":"2021-08-26T09:39:41","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=2667"},"modified":"2022-03-14T14:18:53","modified_gmt":"2022-03-14T06:18:53","slug":"inclusion-factory-brand-consolidation","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/inclusion-factory-brand-consolidation\/","title":{"rendered":"Marken-Nachsch\u00e4rfung: Inclusion Factory"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmmw11p9-1ad8f3b5aeedff69a6afcd2d1e6067b2 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2667'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='2675'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='enabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-2675 avia-img-lazy-loading-2675\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2.jpg\" width=\"1210\" height=\"580\" title='IF-new-sampler-v2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-705x338.jpg 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6zvojo-82d2d499ae240950a0a2dd447d4291b0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2667'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-623bys-28178b798bc77d69d98aa94b4edf1437\">\n.flex_column.av-623bys-28178b798bc77d69d98aa94b4edf1437{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-623bys-28178b798bc77d69d98aa94b4edf1437 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803\">\n.flex_column.av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><p><section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Marken-Nachsch\u00e4rfung: Inclusion Factory<\/h1>\n<p><strong>In den vergangenen sechs Monaten arbeiteten das Management-Team der Inclusion Factory und JungleFish an einem Marken-Update. Obgleich die meisten Kunden die \u00c4nderungen kaum bemerken werden, sind sie wichtiger Natur und wir m\u00f6chten gerne die Gr\u00fcnde f\u00fcr diesen Schritt erkl\u00e4ren, und warum die \u00c4nderungen der weiteren Entwicklung der Inclusion Factory helfen.<\/strong><\/p>\n<h3>Definition des Markenkerns<\/h3>\n<p>Jeder hat ein etwas unterschiedliches Verst\u00e4ndnis von der Firma\/Marke, f\u00fcr die sie arbeiten. Um eine Vereinheitlichung der Markenwirkung zu erm\u00f6glichen, m\u00fcssen die Eigenschaften der Marke aber klar definiert werden. F\u00fcr die Inclusion Factory sind das:<\/p>\n<ul>\n<li>China-Pionier: Als eines der ersten nicht-staatlichen Unternehmen f\u00fcr Inklusion, steht die Inclusion Factory an vorderster Front einer sozialen Bewegung f\u00fcr mehr und bessere Inklusion. Im Gegensatz zu internationalen NGOs ist die Inclusion Factory ein komplett Chinesisches Unternehmen und fest in China verankert.<\/li>\n<li>Unternehmerisches Denken: Obwohl wir h\u00f6here sozialen Ziele verfolgen ist unser Ansatz unternehmerischer Natur: wir wollen unsere Kunden verstehen und dem Industrie-Standard folgen sowohl im Consulting als auch in der Produktion. Anders als staatliche Unternehmen mit dem Ziel der Inklusion, ist die Inclusion Factory auch ein wirtschaftendes Unternehmen, das Einkommen erzielen muss. Das hilft uns, unsere Kunden besser zu verstehen. Wir arbeiten folgen Industriestandards wie ISO 9001, nutzen professionelle Software-L\u00f6sungen von SAP und orientieren uns an internationalen Management-Prinzipien<\/li>\n<li>Deutsche Wurzeln: Die Inclusion Factory wurde von einer Gruppe deutscher Unternehmer in China gegr\u00fcndet und ist stark von einem praktischen und l\u00f6sungsorientierten Denken geleitet. Obwohl die Inclusion Factory mittlerweile internationale und Chinesische Kunden bedient, erinnern die deutschen Nationalfarben in unserer Visuellen Identit\u00e4t an unseren Ursprung.<\/li>\n<\/ul>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kff25z9e-9d899c46e6dbfcdff144b3c6f426789e\">\n.avia-image-container.av-kff25z9e-9d899c46e6dbfcdff144b3c6f426789e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kff25z9e-9d899c46e6dbfcdff144b3c6f426789e av-styling- avia-align-center  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2669 avia-img-lazy-loading-not-2669 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1.jpg\" alt='' title='IF-brand-dna1'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-brand-dna1-705x338.jpg 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h3>Bessere Integration und Erkl\u00e4rung der neuen Angebote<\/h3>\n<p>Seit ihrer Gr\u00fcndung 2016 hat die Inclusion Factory ihr Angebot best\u00e4ndig erweitert: von der Montage f\u00fcr Industriekunden ging es mit dem \u201eInclusion Advisory\u201c, das Kunden betreut, die direkt Menschen mit Behinderung einstellen wollen, in den Beratungssektor. Die 2018 gegr\u00fcndete \u201eSocial Inclusion Academy\u201c schlie\u00dflich, bietet Trainings und Workshops an. Als diese \u201eUnternehmenseinheiten\u201c an den Start gingen, entwickelten wir nat\u00fcrlich Logos um sie besser identifizierbar zu machen. Aber es gab keinerlei Richtlinie wie man \u00fcber diese Untermarken spricht und wie man sie am besten integrieren sollte.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kff25z9e-76433c4abafe4e4a7b0416d0093c1738\">\n.avia-image-container.av-kff25z9e-76433c4abafe4e4a7b0416d0093c1738 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kff25z9e-76433c4abafe4e4a7b0416d0093c1738 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2670 avia-img-lazy-loading-not-2670 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop.png\" alt='' title='IF-3-logos-crop'  height=\"428\" width=\"2420\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop.png 2420w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-300x53.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-1030x182.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-768x136.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-1536x272.png 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-2048x362.png 2048w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-1500x265.png 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-3-logos-crop-705x125.png 705w\" sizes=\"(max-width: 2420px) 100vw, 2420px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Eins der Ziele dieses Markenupdates war daher die klare Definition der Untermarken und die Integration in Corporate Design und Marketing.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kff25z9e-4fff74b5091150344321d15cba1440bf\">\n.avia-image-container.av-kff25z9e-4fff74b5091150344321d15cba1440bf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kff25z9e-4fff74b5091150344321d15cba1440bf av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2671 avia-img-lazy-loading-not-2671 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp.png\" alt='' title='IF-messaging-cp'  height=\"1160\" width=\"1450\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp.png 1450w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp-300x240.png 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp-1030x824.png 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp-768x614.png 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-messaging-cp-705x564.png 705w\" sizes=\"(max-width: 1450px) 100vw, 1450px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Die Voraussetzung f\u00fcr sinnvolles Design ist klares Messaging: wir m\u00fcssen erst verstehen was die neuen Angebote alles beinhalten und dann verbal und verbindlich auf Englisch und Chinesisch definieren. Die Tonalit\u00e4t, wenn \u00fcber eine oder mehrere Inclusion Group Unternehmungen gesprochen wird, sollte konsistent sein, die Sprache verst\u00e4ndlich. Dieser Teil eines Projektes ist \u00e4u\u00dferst wichtig. In der Vergangenheit hatten wir h\u00e4ufig die Situation, dass das Messaging f\u00fcr verschiedene Medien oder Pr\u00e4sentationen neu geschrieben wurde. Verschiedene Mitarbeiter hatten unterschiedliche Vorlieben und es gab keine Standards. Mehrarbeit und verwirrende Kommunikation ist das Ergebnis.<\/p>\n<p>Mit dem \u00fcberarbeiteten Branding kommen klare Messaging-Richtlinien, so vermeiden wir Unklarheiten f\u00fcr Kunden, Mitarbeiter und die Markenwirkung insgesamt.<\/p>\n<h3>Vereinfachtes, klareres Messaging und Design<\/h3>\n<p>Auch der visuelle Aspekt der Marken wurde bereinigt und systematisiert: die bunten Farbbl\u00f6cke, die ein wichtiges Erkennungsmerkmal der Marke waren, wurden ausgemustert: ihre Verspieltheit passte nicht mehr zur Professionalisierung der Organisation.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kff25z9e-9557789f00a9348cdc789cb36b467e70\">\n.avia-image-container.av-kff25z9e-9557789f00a9348cdc789cb36b467e70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kff25z9e-9557789f00a9348cdc789cb36b467e70 av-styling- avia-align-center  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2672 avia-img-lazy-loading-not-2672 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old.jpg\" alt='' title='IF-old'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-old-705x338.jpg 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<p>Statt 5 Farben mit Abstufungen sind jetzt nur noch 2 Farben im Einsatz: ein freundlicher, sanfter Gr\u00fcnton und ein kr\u00e4ftiges, warmes Grau. Diese kleine \u00c4nderung entfaltet eine starke Wirkung in der Markenwahrnehmung \u2013 m\u00f6glicherweise st\u00e4rker als eine \u00c4nderung des Logos.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kff25z9e-86ebd120b6dc5cc72bac8b353f92c98b\">\n.avia-image-container.av-kff25z9e-86ebd120b6dc5cc72bac8b353f92c98b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kff25z9e-86ebd120b6dc5cc72bac8b353f92c98b av-styling- avia-align-center  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2675 avia-img-lazy-loading-not-2675 avia_image' src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2.jpg\" alt='' title='IF-new-sampler-v2'  height=\"580\" width=\"1210\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2.jpg 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-300x144.jpg 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-1030x494.jpg 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-768x368.jpg 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/IF-new-sampler-v2-705x338.jpg 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h3>Neue Deutlichkeit<\/h3>\n<p>Das typographische Konzept wurde stark \u00fcberarbeitet: eine neue, selbstbewusste Hausschrift repr\u00e4sentiert die professionell gewachsene Organisation. Die Schrift wird generell deutlich gr\u00f6\u00dfer gesetzt, um sichtbar zu machen, dass die Aussage im Vordergrund steht und auch um eine bessere Lesbarkeit f\u00fcr visuell beeintr\u00e4chtigte Menschen zu gew\u00e4hrleisten. Die Namen auf der Visitenkarte sind nun beispielsweise in 15 Punkt gesetzt, vorher in 8 Punkt.<\/p>\n<h3>Wachstumsschmerzen<\/h3>\n<p>Den Markenkern eines Unternehmens zu \u00e4ndern ist niemals einfach und trifft oft auf starke interne Widerst\u00e4nde. Neue Vorlagen m\u00fcssen installiert, neue Regeln ber\u00fccksichtigt werden. Und warum? Weil jemandem eine neue Schrift oder Farbe besser gefiel? Idealerweise spiegelt das neue Branding nicht nur den Charakter der Firma besser wider, sondern erleichtert auch die Kommunikation und letztendlich den Gesch\u00e4ftsbetrieb: mit Menschen reden und konsistente, glaubw\u00fcrdige und professionelle Aussagen zu machen.<\/p>\n<p>Mit klarer visueller und verbaler Kommunikation ihres komplexen Angebots, kann die Inclusion Factory mehr potenzielle Kunden erreichen und mehr Menschen mit Behinderung zu einer Anstellung verhelfen.<\/p>\n<p><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jj9ipc0f-bfb163d33586b6ea0afad23a2cccf594 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><blockquote>\n<p><a href=\"http:\/\/www.inclusion-factory.com\" target=\"_blank\" rel=\"noopener\">www.inclusion-factory.com<\/a><\/p>\n<\/blockquote>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-k7llvra5-1451a9252208083e288847e93ef7d47a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7llvra5-0d9cc0da99bdadd02f95e86e298ac6d4 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/inclusion-factory\/\">Initial project<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/junglefish-receives-csr-award\/\">CSR Award<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/csr-website-market-goes-live\/\">More than a Market<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/3rd-community-dance-project\/\">Harmony Shanghai<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qbdnfa-afe87d22a411cfc401d8886bf63aa96f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qbesyr-7b4007b827e820665f7f40e794853d9f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/website-design-and-development\">Web<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/signage-and-wayfinding\/\">Signage\/Leitsysteme<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>St\u00e4rkere Professionalisierung und erweiterte M\u00e4rkte machten eine Anpassung der Marke n\u00f6tig \u2013 der neue Anzug sitzt gut.<\/p>\n","protected":false},"author":6,"featured_media":2673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[73,80,63,58,59,61,62],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand","tag-brand-book","tag-messaging","tag-print","tag-slogan","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marken-Nachsch\u00e4rfung: Inclusion Factory &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"The social enterprise\u2019s growth in scope and professionalism made a shift in the brand expressions necessary: the new suit fits perfectly.\u793e\u4f1a\u578b\u4f01\u4e1a\u5728\u89c4\u6a21\u548c\u4e13\u4e1a\u4e0a\u7684\u6210\u957f\u4f7f\u54c1\u724c\u66f4\u65b0\u6210\u4e3a\u5fc5\u8981: \u65b0\u5957\u88c5\u975e\u5e38\u5408\u8eab\u3002St\u00e4rkere Professionalisierung und erweiterte M\u00e4rkte machten eine Anpassung der Marke n\u00f6tig \u2013 der neue Anzug sitzt gut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marken-Nachsch\u00e4rfung: Inclusion Factory &#8226; JungleFish Shanghai\" \/>\n<meta property=\"og:description\" content=\"The social enterprise\u2019s growth in scope and professionalism made a shift in the brand expressions necessary: the new suit fits perfectly.\u793e\u4f1a\u578b\u4f01\u4e1a\u5728\u89c4\u6a21\u548c\u4e13\u4e1a\u4e0a\u7684\u6210\u957f\u4f7f\u54c1\u724c\u66f4\u65b0\u6210\u4e3a\u5fc5\u8981: \u65b0\u5957\u88c5\u975e\u5e38\u5408\u8eab\u3002St\u00e4rkere Professionalisierung und erweiterte M\u00e4rkte machten eine Anpassung der Marke n\u00f6tig \u2013 der neue Anzug sitzt gut.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\" \/>\n<meta property=\"og:site_name\" content=\"JungleFish Shanghai\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-26T09:39:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-14T06:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/icon-IF.png\" \/>\n\t<meta property=\"og:image:width\" content=\"365\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"9\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\"},\"author\":{\"name\":\"Phil\",\"@id\":\"https:\/\/www.junglefish.net\/#\/schema\/person\/d930d43809af8d7be7705d44d32d8453\"},\"headline\":\"Marken-Nachsch\u00e4rfung: Inclusion Factory\",\"datePublished\":\"2021-08-26T09:39:41+00:00\",\"dateModified\":\"2022-03-14T06:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\"},\"wordCount\":2481,\"publisher\":{\"@id\":\"https:\/\/www.junglefish.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2021\/08\/icon-IF.png\",\"keywords\":[\"brand\",\"brand book\",\"Messaging\",\"Print\",\"Slogan\",\"Visual Identity\",\"Web\"],\"articleSection\":[\"Branding for China\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\",\"url\":\"https:\/\/www.junglefish.net\/inclusion-factory-brand-consolidation\/\",\"name\":\"Marken-Nachsch\u00e4rfung: Inclusion Factory &#8226; 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