{"id":3197,"date":"2022-06-10T18:16:39","date_gmt":"2022-06-10T10:16:39","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=3197"},"modified":"2022-06-13T13:43:21","modified_gmt":"2022-06-13T05:43:21","slug":"content-and-design-obol","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/content-and-design-obol\/","title":{"rendered":"Obol &#038; Ulix f\u00fcr ein besseres Home Office"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmm0lg1c-ce440d1bcbe651ab3a7c05b14a837764 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3197'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='3198,3199,3200'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='8'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' slide-1 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avia-img-lazy-loading-not-3199\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2.webp\" width=\"1210\" height=\"580\" title='UE obol slider 2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-2-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3200 avia-img-lazy-loading-not-3200\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3.webp\" width=\"1210\" height=\"580\" title='UE obol slider 3' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/06\/UE-obol-slider-3-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6zvojo-82d2d499ae240950a0a2dd447d4291b0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3197'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-623bys-28178b798bc77d69d98aa94b4edf1437\">\n.flex_column.av-623bys-28178b798bc77d69d98aa94b4edf1437{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-623bys-28178b798bc77d69d98aa94b4edf1437 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803\">\n.flex_column.av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-jj9ipc0f-4f607543144194619b475a67659df452 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Obol &amp; Ulix \u2013 f\u00fcr ein besseres Home Office<\/h1>\n<p>Schon seit einigen Jahren gestalten wir Brosch\u00fcren und Webseiten f\u00fcr die guten B\u00fcroprodukte von UE Chairs. Die Aktiengesellschaft aus Anji produziert \u00fcberwiegend B\u00fcrost\u00fchle f\u00fcr den weltweiten Markt und hat startete 2021 mit einer neuen, sehr zeitgem\u00e4\u00dfen Produktkategorie: h\u00f6henverstellbare Arbeitstische.<\/p>\n<p>Es folgte Studium der Prototypen, der Konkurrenzprodukte und Fachliteratur. Wir entwickelten die Produktnamen, definierten geeignete Themen f\u00fcr die Brosch\u00fcre und entwarfen erste Designkonzepte.<\/p>\n<p>Die Produkte lassen sich in zwei verschiedene Designrichtungen ordnen, mit einer gerundeten und einer kantigen Rahmenkonstruktion. Basierend auf der Theorie des Soundsymbolismus, schlugen wir f\u00fcr das gerundete Produkt Worte mit langen, weichen Vokalen vor, w\u00e4hrend das kantige Design zu hellen, scharfen Vokalen und Frikativen f\u00fchrte. \u201eObol\u201c und \u201eUlix\u201c wurden gew\u00e4hlt, der geneigte Leser mag die Zuordnung selbst versuchen.<\/p>\n<p>Die ueObol und ueUlix Arbeitstische kommen mit UEs selbstentwickelter Ergonomiefunktion: per Knopfdruck hebt und senkt der Tisch sich unmerklich \u00fcber einen l\u00e4ngeren Zeitraum. Dadurch \u00e4ndert man automatisch die Haltung und verhindert R\u00fcckenschmerzen. Die Tische sind f\u00fcr den Einsatz zuhause, im \u201eHome Office\u201c konzipiert wo ergonomische Arbeitsm\u00f6bel oft fehlen.<\/p>\n<p>Ein gutes Produkt das zur rechten Zeit kommt.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m56gd-7b9bf49a3f39292bd5c9fda7ab601318\">\n.flex_column.av-m56gd-7b9bf49a3f39292bd5c9fda7ab601318{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-m56gd-7b9bf49a3f39292bd5c9fda7ab601318 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-3q5125-a8799ae54258c08392a021670681f2ea '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l4584fof-553412d610784981ce1bc414aa8bc807 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/lean-back-and-enjoy\/\">Chair brochures<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/communicating-chairs\/\">UE print\/web for CIFF<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2r3ge5-f0cc5529b993139c596fc0b5858beafe '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l4584r8d-be21ce1fd47d9145c2bd1afa86f9f82d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Zweisprachige Content- und Designentwicklung der Leitbrosch\u00fcre einer neue Produktkategorie.<\/p>\n","protected":false},"author":6,"featured_media":3205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[63,60,58],"class_list":["post-3197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-messaging","tag-naming","tag-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obol &amp; 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