{"id":3244,"date":"2022-07-19T18:26:04","date_gmt":"2022-07-19T10:26:04","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=3244"},"modified":"2022-07-19T18:35:31","modified_gmt":"2022-07-19T10:35:31","slug":"complete-make-over-for-sister-brand","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/complete-make-over-for-sister-brand\/","title":{"rendered":"General\u00fcberholung einer Schwestermarke"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-gi6o8c-6213fc88b826e36042ea04d0dd83af24 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3244'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling'  data-lightbox_size='large'  data-animation='fade'  data-conditional_play=''  data-ids='3258,3248'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='8'  data-class=' avia-builder-el-1  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-minimal av-control-minimal-dark'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  class='avia-slideshow avia-slideshow-1  av-control-minimal av-control-minimal-dark av-default-height-applied avia-slideshow-no scaling av_slideshow  avia-builder-el-1  avia-builder-el-no-sibling   avia-fade-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 47.933884297521%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3258 avia-img-lazy-loading-not-3258\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2.webp\" width=\"1210\" height=\"580\" title='Miji Home before - after' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-Home-before-after-2-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3248 avia-img-lazy-loading-not-3248\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book.webp\" width=\"1210\" height=\"580\" title='Miji brand book' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2022\/07\/Miji-brand-book-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-arhm58-f2c8accdefe576755561374dac867967 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3244'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3\">\n.flex_column.av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5\">\n.flex_column.av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-l5rju4dt-2cd06053e0ead2ac83a471f70c3ed0a8 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>General\u00fcberholung einer Schwestermarke<\/h1>\n<p>2013 entwickelten wir die gesamte Miji Markenarchitektur. Der Marke \u201eMiji Home\u201c kam dabei die Rolle einer budget-freundlichen Schwestermarke zu, die grunds\u00e4tzlich die gleichen Produkte wie die Haupt- und Premiummarke \u201eMiji Design Germany\u201c vertritt.<\/p>\n<p>Die Zielgruppe von Miji Home galt als jung und trendorientiert, das Branding war entsprechend dynamisch und mit intensivem Farbschema gestaltet.<\/p>\n<p>Nach einigen Jahren wuchs das Produktportfolio stark an und Miji Home steht nun f\u00fcr eine viel breitere Auswahl an Produkten und hebt sich schon dadurch von der Premiummarke Miji Design Germany, die vorwiegend station\u00e4re und mobile Kochfelder vertritt, ab.<\/p>\n<p>Um dieser neuen Situation gerecht zu werden, \u00fcberarbeiteten wir Miji Home hin zu einem flexibleren und hochwertigerem Markencharakter das weniger von der Hauptmarke abh\u00e4ngig ist. Dennoch sollte eine klare Verbindung zu Miji Design Germany beibehalten werden.<\/p>\n<p>Der Schritt weg vom intensiven Orange als Markenfarbe hin zu einem angenehmeren und neutraleren Brauton gibt den Produkten eine bessere B\u00fchne. Ein immer gut sichtbarer Marken-Header auf Verpackungen und Drucksachen zeigt Klarheit und Selbstvertrauen und f\u00fcgt sich doch gut in die gesamte Miji Markenarchitetur.<\/p>\n<p>Wir \u00fcberarbeiteten das gesamte Markenhandbuch, in dem Gestaltungsprinzipien und Tonalit\u00e4t f\u00fcr alle Miji Marken erkl\u00e4rt werden und entwarfen Vorlagen f\u00fcr Verpackung und Markenkommunikation.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162\">\n.flex_column.av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-4auwy4-25c3274ae2e21d3ff1c44360ad3ec5b8 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3 class=\"pf-post-col3\">Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5rjw03f-3b465b6fdbceabff90b6e80e58f65d0b '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/brand-extension-for-miji\/\">Miji Brand Development<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/retail-design-for-miji\/\">Miji Shop Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/market-launch-q6-stove\/\">Miji Product Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/sporty-induction\/\">Miji Product Promotion<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2r1izg-b1830e68036cf3e783ab5f5bfeb7176a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3 class=\"pf-post-col3\">Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5rjxfym-5df2fda9cec47d83c0e3717cd6cfe2df '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brochures-and-corporate-literature\/\">Print<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/packaging-and-display\/\">Verpackung\/Display<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>8 Jahre nach Einf\u00fchrung bekommt die Marke Miji Home eine General-\u00dcberholung um dem erweiterten Profil gerecht zu werden.<\/p>\n","protected":false},"author":6,"featured_media":3260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[80,75,63,64,61],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand-book","tag-branding","tag-messaging","tag-packaging","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>General\u00fcberholung einer Schwestermarke &#8226; 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