{"id":3270,"date":"2023-01-11T09:59:30","date_gmt":"2023-01-11T01:59:30","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=3270"},"modified":"2023-03-27T09:55:10","modified_gmt":"2023-03-27T01:55:10","slug":"performance-adhesives-branding","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/performance-adhesives-branding\/","title":{"rendered":"Naming, VI und Website f\u00fcr Spezialklebstoffe"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-gi6o8c-6213fc88b826e36042ea04d0dd83af24 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3270'><div class='entry-content-wrapper clearfix'>\n<div   data-size='no scaling' 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class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3278 avia-img-lazy-loading-not-3278\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1.webp\" width=\"1210\" height=\"580\" title='HR factory and logo' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-factory-and-logo-1-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3271 avia-img-lazy-loading-not-3271\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard.webp\" width=\"1210\" height=\"580\" title='HR blackboard' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-blackboard-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3304 avia-img-lazy-loading-not-3304\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2.webp\" width=\"1210\" height=\"580\" title='HR web1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-web1-2-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-4 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3273 avia-img-lazy-loading-not-3273\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research.webp\" width=\"1210\" height=\"580\" title='HR research' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research.webp 1210w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-research-705x338.webp 705w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div><\/li><li  class=' slide-5 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-3274 avia-img-lazy-loading-not-3274\"  src=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw.webp\" width=\"2420\" height=\"1160\" title='HR stationery ovw' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw.webp 2420w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-1536x736.webp 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-2048x982.webp 2048w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-1500x719.webp 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2023\/01\/HR-stationery-ovw-705x338.webp 705w\" sizes=\"(max-width: 2420px) 100vw, 2420px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-arhm58-f2c8accdefe576755561374dac867967 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3\">\n.flex_column.av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8gxv4c-625c6d416dc11a0a3409e2ba6354e1a3 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5\">\n.flex_column.av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6xp9m4-7cf8fc43050283557d146a9573c5cbe5 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-l5rju4dt-2cd06053e0ead2ac83a471f70c3ed0a8 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Naming, VI und Website f\u00fcr Spezialklebstoffe<\/h1>\n<p>Ein weltweit aktiver Spezialist f\u00fcr industrielle Klebstoffe plante eine unabh\u00e4ngige Firma und Marke f\u00fcr China zu etablieren, um den lokalen Markt besser bedienen zu k\u00f6nnen.<\/p>\n<p>Nach ausgiebiger Analyse des Marktumfelds und Interviews mit potenziellen Kunden der neuen Marke konnte der Namensfindungsprozess beginnen.<\/p>\n<p>Als neue, sinnvolle Erweiterung unseres bisherigen Prozesses deckten wir diesmal nicht nur die kreative Seite des Namings ab, sondern arbeiteten direkt mit einem IP-Experten zusammen, um sicherzustellen, dass die dem Kunden vorgestellten Namenskandidaten vorab auf Registrierbarkeit gepr\u00fcft wurden.<\/p>\n<p>Noch w\u00e4hrend die ausgew\u00e4hlten Kandidaten den langwierigen Registrierungsprozess durchliefen, begann die Konzeptarbeit an der Visuellen Identit\u00e4t mit dem Favoriten aus allen Kandidaten. Nach 3 bis 4 Monaten kam der Bescheid, dass unser Favorit nicht in allen Klassen registriert werden konnte, doch gl\u00fccklicherweise erreichte ein sehr \u00e4hnlicher Kandidat dieses Ziel und wir konnten die Designarbeit mit minimalen \u00c4nderungen fortsetzen.<\/p>\n<p>In der Logoentwicklung verfeinerten wir mehrere Kandidaten und testeten sie unter realistische Einsatzbedingungen wie etwa die Anwendung in sehr kleiner Gr\u00f6\u00dfe auf kleinen Adhesive-Dispensern.<\/p>\n<p>Nach Abgabe des Markenhandbuchs mit allen Vorlagen ging es an die Implementierung der Website. Dar\u00fcber hinaus unterst\u00fctzten wir das inhouse Team bei der Beschilderung der Fabrik und weiteren Marketing-Tools.<\/p>\n<p>Wir sind sehr zufrieden mit dem Ergebnis dieses umfassenden Projekts das f\u00fcr uns ein als neues Referenzmodel f\u00fcr B2B-Branding in China genutzt wird.<\/p>\n<p><\/p>\n<blockquote>\n<p><a href=\"https:\/\/hanarey.com\/\">www.hanarey.com<\/a><\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162\">\n.flex_column.av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-6ldt3w-2c74a28b9b875a83fd2311b5dba50162 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-4auwy4-25c3274ae2e21d3ff1c44360ad3ec5b8 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3 class=\"pf-post-col3\">Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5rjw03f-3b465b6fdbceabff90b6e80e58f65d0b '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/energy-saving-windows-germany\/\/\">VEKA brand localization<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2r1izg-b1830e68036cf3e783ab5f5bfeb7176a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3 class=\"pf-post-col3\">Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l5rjxfym-5df2fda9cec47d83c0e3717cd6cfe2df '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-localization\/\">Lokalisierung<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-name-and-slogan-development\/\">Naming<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/brand-guidelines\/\">Markenhandb\u00fccher<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/website-design-and-development\">Web<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/signage-and-wayfinding\/\">Signage\/Leitsysteme<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Umfassende B2B-Markenentwicklung mit Naming inklusive trademark\/IP service, Corporate Design und Website.<\/p>\n","protected":false},"author":6,"featured_media":3308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[80,78,75,63,60,61,62],"class_list":["post-3270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-brand-book","tag-brand-localization","tag-branding","tag-messaging","tag-naming","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naming, VI und Website f\u00fcr Spezialklebstoffe &#8226; 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