{"id":3538,"date":"2025-08-21T10:52:52","date_gmt":"2025-08-21T02:52:52","guid":{"rendered":"https:\/\/www.junglefish.net\/?p=3538"},"modified":"2025-09-18T15:02:15","modified_gmt":"2025-09-18T07:02:15","slug":"core-brand-upgrade-tianhe","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/core-brand-upgrade-tianhe\/","title":{"rendered":"Brand Upgrade f\u00fcr TianHe Pharma"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-kmm0lg1c-ce440d1bcbe651ab3a7c05b14a837764 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3538'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-slideshow 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https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-300x144.webp 300w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-1030x494.webp 1030w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-768x368.webp 768w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-1536x736.webp 1536w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-2048x982.webp 2048w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-1500x719.webp 1500w, https:\/\/www.junglefish.net\/wp-content\/uploads\/2025\/08\/TH-slider-before-after-705x338.webp 705w\" sizes=\"(max-width: 2420px) 100vw, 2420px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-6zvojo-82d2d499ae240950a0a2dd447d4291b0 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-623bys-28178b798bc77d69d98aa94b4edf1437\">\n.flex_column.av-623bys-28178b798bc77d69d98aa94b4edf1437{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-623bys-28178b798bc77d69d98aa94b4edf1437 av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803\">\n.flex_column.av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3toqpw-eff20f39d5670fd4df2bc0119f3d7803 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jj9ipc0f-4f607543144194619b475a67659df452 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><\/p>\n<h1 aria-level=\"2\">Brand Upgrade f\u00fcr TianHe Pharma<\/h1>\n<p><strong>Blutbeutel-Hersteller erh\u00e4lt Marken-Facelift zum 20. Jubil\u00e4um <\/strong><\/p>\n<p>TianHe Pharmaceuticals ist spezialisiert auf die Entwicklung und Herstellung von Blutbeuteln. Ihre wichtigste Produktreihe sind Blutbeutel f\u00fcr den Transfer von Blutplasma, aber sie stellen auch viele andere Produkte her, wie etwa Pre-Filled Syringes.<\/p>\n<p>F\u00fcr ein exportorientiertes Unternehmen ist es wichtiger denn je, seine Identit\u00e4t klar und deutlich auszudr\u00fccken. Was seit jeher f\u00fcr B2C-Marken gilt, ist auch f\u00fcr B2B und OEM-Marken relevant: Kundenvertrauen wird durch klar definierte Markenkommunikation gest\u00e4rkt.<\/p>\n<p>F\u00fcr das Design-Update mussten wir vorsichtig vorgehen, da die Marke schon auf dem Markt bekannt war. Durch Farbschema und Proportionen h\u00e4lt das Redesign eine Verbindung zur Vergangenheit aufrecht. Das neue Monogramm spielt auf den Prozess der Transfusion an: mit nadelscharfen Termini an den Buchstaben und einer Hohlstruktur die Raum l\u00e4sst f\u00fcr die wertvolle Fl\u00fcssigkeit, um die sich alles dreht.<\/p>\n<p>Das ist nur der Anfang der Markentransformation hin zu einem Global Player mit hohem Wiedererkennungswert. Mehr in den n\u00e4chsten Monaten.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k7llvra5-1451a9252208083e288847e93ef7d47a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7llvra5-0d9cc0da99bdadd02f95e86e298ac6d4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/brand-refresh-and-website-for-renewable-energy-brand\/\">EGE brand facelift<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/ci-design-for-china-exhibition-builder\/\">Ambrosius brand upgrade<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/biopharma\/\">Chime Biologics branding<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qb5s32-ac3885cbf0c550d6d5c6ca4b4122fdfa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Related Topics<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l0qb6qah-747dd24dd01d12528e491a609dff4725 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/logo-design\/\">Logo\/VI Systeme<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/portfolio-item\/corporate-design\/\">Corporate Design<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Blutbeutel-Hersteller erh\u00e4lt Marken-Facelift zum 20. Jubil\u00e4um<\/p>\n","protected":false},"author":6,"featured_media":3540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[75,61],"class_list":["post-3538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-branding","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Upgrade f\u00fcr TianHe Pharma &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"Blood processing specialist receives brand design overhaul at 20 years anniversary\u8f93\u8840\u6280\u672f\u4ea7\u54c1\u4e13\u5bb6\u572820\u5468\u5e74\u4e4b\u9645\u63a5\u53d7\u54c1\u724c\u8bbe\u8ba1\u5347\u7ea7\u6539\u9020Blutbeutel-Hersteller erh\u00e4lt Marken-Facelift zum 20. 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