{"id":687,"date":"2013-08-21T03:47:03","date_gmt":"2013-08-20T19:47:03","guid":{"rendered":"http:\/\/119.81.238.26\/~ipdjuzdf\/?p=687"},"modified":"2022-07-19T10:20:04","modified_gmt":"2022-07-19T02:20:04","slug":"brand-extension-for-miji","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/brand-extension-for-miji\/","title":{"rendered":"Markensegmentierung f\u00fcr Miji"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  container_wrap fullsize'  style='height: 461px;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-687'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q4ln3-4faf610e27add0b1733ca09d577d3c15\">\n.flex_column.av-q4ln3-4faf610e27add0b1733ca09d577d3c15{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-q4ln3-4faf610e27add0b1733ca09d577d3c15 av_one_fifth  avia-builder-el-1  el_after_av_layerslider  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k16pz-b2c92e9c090f3898be6ca67e6d8def8f\">\n.flex_column.av-k16pz-b2c92e9c090f3898be6ca67e6d8def8f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-k16pz-b2c92e9c090f3898be6ca67e6d8def8f av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-hffpz-6083af1be8ffa6e43698ebf5e267967e '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Miji Markenentwicklung<\/h1>\n<p><em>Die Marke Miji hatte sich im Premium-Bereich des Chinesischen Markts gut etabliert. Die geplante Erweiterung des Gesch\u00e4ftsfeldes in den Massenmarkt und den Professionellen K\u00fcchenbedarf erforderte eine Neupositionierung und klare visuelle Kommunikation.<\/em><\/p>\n<h4>Herausforderung<\/h4>\n<p>Wie kann Mijis Diversifikation und Erweiterung des Gesch\u00e4ftsfeldes visuell definiert und kommuniziert werden?<br \/>\nWie kann Miji effektiv bei der Erschlie\u00dfung fremder M\u00e4rkte unterst\u00fctzt werden?<\/p>\n<h4>Aktivit\u00e4ten<\/h4>\n<p>Entwicklung einer visuellen Identit\u00e4t der Hauptmarkte Miji Design Germany mit klarer Unterteilung in 3 Marktsegmente:<\/p>\n<ul>\n<li>Premiumkunden<\/li>\n<li>Mid-market-Kunden<\/li>\n<li>Professionelle Anwender<\/li>\n<\/ul>\n<p>Implementierung der VI mit vollst\u00e4ndiger Neugestaltung der Website, aller Verpackungen sowie Marken- und Produktkommunikation.<br \/>\nGestaltung neuer Produkte f\u00fcr die Marken Miji Home und die Premiummarke Miji Design Germany.<\/p>\n<h4>Ergebnis<\/h4>\n<p>JungleFish entwickelte und implementierte eine runderneuerte Visuelle Identit\u00e4t mit komplexem Logo-System, Farb- und Typographiedefinitionen, Vorlagen f\u00fcr die B\u00fcrokommunikation und Markenkommunikation sowie Produktbranding. Miji Design Germany kann nun effektiv als Premiummarke auftreten, w\u00e4hrend Miji Home preiswerte und modische Produkte anbieten kann. Die dritte Marke \u201cMiji Pro\u201d steht f\u00fcr zuverl\u00e4ssige, systematische Produkte f\u00fcr den Professionellen Bereich mit zur\u00fcckhaltender und funktionaler Gestaltung.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f\">\n.flex_column.av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-37ozms-d1f1f932979e9bb4f4ccbc7bd0d2897f av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-k7llvra5-1451a9252208083e288847e93ef7d47a '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k7llvra5-0d9cc0da99bdadd02f95e86e298ac6d4 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/retail-design-for-miji\/\">Miji Shop Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/market-launch-q6-stove\/\">Miji Product Design<\/a><br \/>\n<a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/sporty-induction\/\">Miji Product Promotion<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>JungleFish ber\u00e4t Miji bei der Weiterentwicklung und Segmentierung ihrer Marke.<\/p>\n","protected":false},"author":6,"featured_media":948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,51],"tags":[80,75,63,59,61],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","category-product-design","tag-brand-book","tag-branding","tag-messaging","tag-slogan","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markensegmentierung f\u00fcr Miji &#8226; JungleFish Shanghai<\/title>\n<meta name=\"description\" content=\"JungleFish supports Miji brand extension with a new visual identity and an overhaul of all print and electronic media. 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