{"id":713,"date":"2015-03-17T06:58:32","date_gmt":"2015-03-17T06:58:32","guid":{"rendered":"http:\/\/119.81.238.26\/~ipdjuzdf\/?p=713"},"modified":"2021-12-01T17:45:48","modified_gmt":"2021-12-01T09:45:48","slug":"lacquers-ready-for-mars","status":"publish","type":"post","link":"https:\/\/www.junglefish.net\/de\/lacquers-ready-for-mars\/","title":{"rendered":"Spezial-Lacke f\u00fcr den Mars"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first  container_wrap fullsize'  style='height: 581px; max-width: 1210px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-713'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sy0w9-79d768418763d8c05d6f8548e6a51d90\">\n.flex_column.av-sy0w9-79d768418763d8c05d6f8548e6a51d90{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-sy0w9-79d768418763d8c05d6f8548e6a51d90 av_one_fifth  avia-builder-el-1  el_after_av_layerslider  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jvxp5-965e009337b5b391b3693aa001df70ce\">\n.flex_column.av-jvxp5-965e009337b5b391b3693aa001df70ce{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-jvxp5-965e009337b5b391b3693aa001df70ce av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-g5ah5-2028f3cc205a3084d29a84e96d8353f3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><\/p>\n<h1>Spezial-Lacke f\u00fcr den Mars<\/h1>\n<p>\u201eLackwerke Peters\u201c ist ein typischer Vertreter der \u201ehidden Champions\u201c, ein mittelgro\u00dfes Unternehmen das weltweit t\u00e4tig ist und der Innovationsf\u00fchrer in seinem Bereich.<\/p>\n<p>Als Pionier in der Speziallack-Industrie sah Peters eine dringende Notwendigkeit den in die Jahre gekommenen Markenauftritt grundlegend zu \u00fcberarbeiten um die immer wichtiger werdende internationale Kommunikation zu vereinheitlichen und das Thema Innovation nachhaltiger zu visualisieren. Die bestehende Markenarchitektur war organisch gewachsen, zeigte nur geringe visuelle Koherenz und bot damit ungen\u00fcgende Orientierung.<\/p>\n<p>In enger Zusammenarbeit mit Peters\u2018 Strategiemanagement entwickelte JungleFish eine klare und konsistente Markenarchitektur von Firmenmarke und Produktmarken. Im Zentrum dieser Architektur steht ein graphisches Schichtensystem in verschiedenen Grundfarben, das flexibel eingesetzt werden kann und Peters Produktwelt abstrahiert darstellt.<\/p>\n<p>Nachdem die grundlegende Markenarchitektur definiert war, wurde die Peters Website als wichtigstes Kommunikationsmedium grundlegend neu konzipiert und ausgestaltet um nicht nur die neue Markenarchitektur ansprechend zu visualisieren, sondern auch, um schnelleres und genaueres Finden von Produkten zu erm\u00f6glichen. Mit dem in Echtzeit arbeitenden Produktfilter und detaillierten Anwendungsbeispielen in 5 Sprachen erm\u00f6glicht die neue Website ein besseres Anwendungserlebnis f\u00fcr Peters\u2018 anspruchsvolle, professionelle Kundschaft.<br \/>\nParallel zur Website entstanden Verpackungen, Brosch\u00fcren und ein modulares Ausstellungssystem.<\/p>\n<p><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-73rc9-c2b351c74e0ddffcdc9ec5bd3bae1949\">\n.flex_column.av-73rc9-c2b351c74e0ddffcdc9ec5bd3bae1949{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-73rc9-c2b351c74e0ddffcdc9ec5bd3bae1949 av_one_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-kwnc5o11-26328ee9c972e06285d113523194c05d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Related Projects<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kwnc6t2x-731bcdf6e3778414f97172a7f1c1c30c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><a class=\"pflink\" href=\"https:\/\/www.junglefish.net\/brand-maintenance\/\">Peters Brand Book<\/a><\/p>\n<\/div><\/section><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Neue vereinheitlichte Markenarchitektur f\u00fcr Lackwerke Peters<\/p>\n","protected":false},"author":6,"featured_media":869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[75,76,70,63,58,59,61,62],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-for-china","tag-branding","tag-brochure","tag-exhibition","tag-messaging","tag-print","tag-slogan","tag-visual-identity","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spezial-Lacke f\u00fcr den Mars &#8226; 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