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Elegant Complexity

Every morning our branding intern Leyla arrived at work with an eye-catching accessory: a tote bag printed with a camel that was made out of Arabic letters. Eventually we asked if she would like to teach us a little bit, how these shapes come about. Lela’s workshop was excellent: she explained the fundamentals of the Arabic script, showed us some inspiring traditional and modern expressions and taught each team member how to write and pronounce their name. Both proved to be very difficult.

We got a wonderful insight into this complex writing system.

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JungleFish Shanghai Co. Ltd.
Office 1A, Anken Life Building,
655 Chang’Hua Road, Jing’an District,
200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

太极鱼创意设计(上海)有限公司
昌化路655号安垦1A
静安区,上海 200041
Tel: +86 21 6155 9800

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