Identity for Design Center (HIDC)
Strengthening creative industries in China is an important element of the current 5-Year plan. The Huzhou International Design Center was founded in 2012 in the prolific Wuxing district and aims to bring together creative businesses, entrepreneurs, students and talent at their beautiful Wuxing creative campus.
Our design concept visualizes the idea of a central point in a characteristic wordmark with a strong, bright green, vibrant color. It represents the optimistic spirit of Huzhou’s growing creative industry. The shape of the “c” mark also symbolizes the park’s architecture as an open circular structure with water in the middle.
The design was first implemented in the center’s brochure, building signage, and on-screen media inside the building.