With the target clearly defined our creative staff will focus on illustrating ideas that best translate the requirements into initial design concepts for selection.
The most promising concepts make it to the design phase. They are feasible, interesting, innovative and right on target.
We review the concepts with our clients and possibly with end customers and users to gather as much feedback as possible in an early stage of the product development process.
The winning concept will be refined to a final design. Depending on the complexity of the design, the strategic importance of design and constraints, an additional phase of testing with users might be introduced.