A smart new way of exercising is now available to Pilates enthusiasts: The inchworm slider is a lightweight movable board that allows users do highly efficient workout without going to a gym.
JungleFish started this project by studying ease and safety of movements with different board shapes. Our designers cut out several plywood shapes and applied wheels on various locations. The mock-ups were then tested with typical exercise movements and the results documented and evaluated. After the ideal basic shape was identified, different aesthetic studies were developed. And the selected design concept was made into a silicone prototype for final confirmation.
At this moment the brand development started with the visual identity of the new product following lead values “fun”, “safe”, and “easy”. Product literature, website, and packaging were created accordingly, and after 9 months the “inchworm slider” is now ready to ship.