Wuxing makerspace provides consulting services and space for high-tech entrepreneurs and start-ups in Huzhou. With the new identity we emphasize collaboration, high-tech and interconnectedness – conceptual influences come from the German Industry 4.0 initiative.
The design languages utilizes overlapping circles in different radii representing diverse specialists and circles of expertise that come together here. Although their alignment appears random first, together they form the initial letters WMS.
The brand identity was defined in a bi-lingual brand guideline and implemented in stationery, building signage and brochure.