Relaxing Anji

Our long-term client UE chairs commissioned us with a promotion set for their new reclining chair “Alpha”.

To highlight the origins of UE in beautiful Anji – famed for its bamboo forest and luscious scenery – we created a photo concept that visualizes the recliner against the iconic scenery throughout the day, from morning to evening. Several locations around Anji were visited until a sufficiently large interior space that fitted the targeted design language was found.

JungleFish created various media using the newly developed visuals:

  • Product Brochure
  • Microsite
  • Exhibition collateral

The new alpha recliner launches at the Shanghai CIFF this week. Have a look at: