Our long-term client UE chairs commissioned us with a promotion set for their new reclining chair “Alpha”.
To highlight the origins of UE in beautiful Anji – famed for its bamboo forest and luscious scenery – we created a photo concept that visualizes the recliner against the iconic scenery throughout the day, from morning to evening. Several locations around Anji were visited until a sufficiently large interior space that fitted the targeted design language was found.
JungleFish created various media using the newly developed visuals:
- Product Brochure
- Exhibition collateral
The new alpha recliner launches at the Shanghai CIFF this week. Have a look at: www.alpha-recliner.com