Security Experts from Finland
20 years is an eternity in the IT industry. The Finnish IT security specialist F-Secure has been around even longer than that and their Antivirus software is a household name among IT professionals and end-users in Europe. As the 4-times consecutive winner of the independent “AV-Test” antivirus benchmark, F-Secure continuously innovates IT security.
To extend this success story globally, F-Secure was approaching the thriving Chinese IT market and partnered up with JungleFish to develop their Chinese brand identity and marketing material.
We started with analyzing the Chinese IT security market and define relevant brand stories for F-Secure that connect with the European brand philosophy as well as the needs of the Chinese professional user.
After the direction had been defined in collaboration with F-Secure Global brand management, we continued with the development of the Chinese brand name, brand slogan and custom-made bi-lingual logo.
The resulting Chinese stationery, product literature and other print collateral now enables F-Secure to convince Chinese IT decision makers of the quality of their system.