Office Chairs: At the start of our collaboration we developed a distinctive system of office chair brochures (initially only for export sales). The cover is die-cut in the shape of the back rest with the fabric color options openly visible.
Lounge Series: Before we developed this brochure with professional photography, UE used a large poster to introduce their 20+ lounge chair products. Design and production of this new brochure cost much more than any previously produced B2B brochure, but it paid off: In a phase of cooling market, UE managed a 30% increase in this business segment.
Positioning: The entry level of products are introduced with a clean but reduced brochure. No environment photography and to-the-point communication convey the positioning of this product line.
High performance: For the top model, Mellet, we created a large fold-out brochure as well as a video animation for the trade show.
Design focus: This training chair shows the design aspirations of UE and the brochure also breaks the grid highlighting colors and shapes.
Take a nap: This platform of chairs comes with an expandable footrest which is an attractive feature, especially for the Chinese market with its healthy lunch nap culture.
Clean Lines: For this beautiful task and meeting chair several environment scenarios were set-up that show its versatile application.
Recliner System: This year’s innovation: the Lamar modular reclining chair. With a selection of back rest designs, arm rests and different base designs many versions of Lamar are possible.
Online: Together with the brochures we also created product websites. The growing recliner portfolio can be experienced online under www.ue-recliner.com
New product category: This year also brought an entire new product category for which we also created brochures and website: perching chairs