“Vitamin C, strong health, energy” – key attributes of one of the key products of Tony’s Farm – Tangerines! To be able to attract the right audience to the product Tony’s Farm approached us to create a new, compelling and modern design of the package for his tangerines.
The design briefing was wide open, which allowed us to explore very different design direction.
The first concept emphasizes friendly, natural and organic characteristics: Hand-painted watercolor renderings of tangerines line-up nicely as they are arranged inside the box. You see what you get – but in a very appealing way.