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Packaging and shopping bag
Packaging system design
Showroom brand elements
Packaging re-design
Packaging mock-up testing
Sustainable packaging with 1 color

Packaging Design and Display

Packaging has a functional and an aesthetic dimension: the cooking wine bottle that has a tapered shape, so it doesn’t slip an oily hand considers the user needs well. For consumer products, the design has the tough job of making a product stand out from the competition and also fitting the brand identity and consumer expectations. For professional products, crucial information needs to be accessible fast and reliably. And then there is the ecological angle: less is more whenever possible.

Typical activities

  • Understand and research product and brand’s features and strengths
  • Research packaging structure and communication requirements
  • Ideate structure and design concepts
  • Develop mock-ups for usability and appearance testing
  • Define production specifications in collaboration with production partner
  • Final artwork creation and production supervision

Related projects

A complete Make-over for Miji’s sister-brand

8 years after launch, the Miji Home brand was given a thorough make-over that allows growth beyond its original scope.
2022-07-19/by Phil

The alluring “A”

Development of a brand visual for shop design and packaging
2021-10-07/by Phil

Fresh and clean air by design

Comprehensive Corporate Design and Branding for Fresh Air System targeting B2B and B2C market.
2021-04-02/by Phil

Play around the table

Packaging and marketing material for new Miji cooker endorsed by German Ping Pong Royalty
2019-09-01/by Phil

Through the bamboo forest, gaze at the Stars

Star Village - an innovative eco-lodge in Sichuan - is the latest endeavor of Tony, founder of Tony’s Farm. JungleFish created the brand identity.
2019-07-26/by Phil

Juicy Tangerines

Tony’s Farm tasked JungleFish with the development of new packaging for their delicious organic tangerines.
2018-04-04/by Phil

Tangram Branded Gift

Eco-friendly packaging and product development for Ecquality
2017-09-15/by Phil

Mid-Autumn festival packaging

Promoting organic food stuff with joyful and inviting visual communication
2015-09-24/by Phil

Everything flows

Comprehensive visual identity system for a leading water drainage specialist in China .
2013-12-17/by Phil

Office Address

JungleFish Shanghai Co. Ltd.
Office 318, ChangPing Road 68,
Jing’an District, 200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

上海市静安区昌平路68号
静安现代产业大厦318室
邮编:200041
Tel: +86 21 6155 9800

© JungleFish 2025
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