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The Beauty of Gymnastics

Founded by former Olympic athlete Yongjun Huang, GaoFei produces professional equipment for athletes as well as exercise items for kids. The well-established brand felt that their under-developed brand identity was slowing them down and couldn’t convey the dynamism and beauty of gymnastics. Their portfolio of products was designed with a focus on simplicity and economic performance rather than distinctiveness and elegance.

JungleFish started with analyzing the requirements of both brand and product and after thorough evaluation developed a simple but highly distinctive brand identity with a unique color and flexible system of logotypes and icons.

The product line was created with a modular system in mind, that allows for relatively cost-efficient production while retaining a strong coherence of style.

Results:

  • Consistent branding with unique color in competitive field
  • Bi-lingual and mono-lingual logo variations
  • Allow targeted communication
  • Branding synergy with visually related kids’ brand

Office Address

JungleFish Shanghai Co. Ltd.
Office 318, ChangPing Road 68,
Jing’an District, 200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

上海市静安区昌平路68号
静安现代产业大厦318室
邮编:200041
Tel: +86 21 6155 9800

© JungleFish 2025
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