Rotary Shanghai Website
WeChat was slowly killing the Rotary Shanghai website. The venerable charitable organization lacked visibility and a modern home online.
JungleFish analyzed the various stakeholders for the website and interviewed key members to find out what topics are of interest and how Rotary Shanghai is perceived as a brand. After several prototypes the new website now gives lively testament of RCS’ altruistic activities and their diverse members of business leaders.
- Members are all visible and not anonymous anymore
- Each member is encouraged to participate in writing new content
- Constantly updated project pages provide concise information and new content for Rotary’s community projects
- Much improved mobile experience
Have a look at www.rotaryshanghai.org