Rotary Shanghai Website

WeChat was slowly killing the Rotary Shanghai website. The venerable charitable organization lacked visibility and a modern home online.

JungleFish analyzed the various stakeholders for the website and interviewed key members to find out what topics are of interest and how Rotary Shanghai is perceived as a brand. After several prototypes the new website now gives lively testament of RCS’ altruistic activities and their diverse members of business leaders.

Results:

• Members are all visible and not anonymous anymore
• Each member is encouraged to participate in writing new content
• Constantly updated project pages provide concise information and new content for Rotary’s community projects
• Much improved mobile experience

Have a look at www.rotaryshanghai.org