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Rotary Shanghai Website

WeChat was slowly killing the Rotary Shanghai website. The venerable charitable organization lacked visibility and a modern home online.

JungleFish analyzed the various stakeholders for the website and interviewed key members to find out what topics are of interest and how Rotary Shanghai is perceived as a brand. After several prototypes the new website now gives lively testament of RCS’ altruistic activities and their diverse members of business leaders.

Results:

  • Members are all visible and not anonymous anymore
  • Each member is encouraged to participate in writing new content
  • Constantly updated project pages provide concise information and new content for Rotary’s community projects
  • Much improved mobile experience

Have a look at www.rotaryshanghai.org

Connections between members, articles and projects are at the core of the new website

Mockups help to discuss structural proposals at the first stage

Community: A very active membership of altruistic business leaders

 

Responsive: The mobile site now is legible and navigable on small screens

 

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Office Address

JungleFish Shanghai Co. Ltd.
Office 1A, Anken Life Building,
655 Chang’Hua Road, Jing’an District,
200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

太极鱼创意设计(上海)有限公司
昌化路655号安垦1A
静安区,上海 200041
Tel: +86 21 6155 9800

© JungleFish 2022
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