Core brand upgrade for TianHe pharma

Blood processing specialist receives brand design overhaul at 20 years anniversary

TianHe Pharmaceuticals specializes in blood transfer technology. Their main products are blood bags for blood plasma transfer, but they also offer a wide range of other products such as pre-filled syringes.

As an export-driven business, expressing their identity clearly and decisively has recently become more important than in the past. What was always true for B2C brands is getting more and more relevant for B2B and OEM brands as well: make your mark and connect with your customers or users.

For the new brand facelift, we needed to proceed with care as the brand was already on the market for so long. The design update connects with the past by way of colors and overall proportions of the logo elements. The new lettermark alludes to their core business with sharp, syringe-like letter terminals and a hollow structure that leaves space for the precious fluid their business is all about.

This is the only the first beginning of the brand’s transformation into a recognizable global player. More is yet to come in the following months.