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Systematic and Fresh Biopharma

After the very fast-paced development of the basic brand framework and brand website, we stepped back a bit and defined the brand system for Chime Biologics in detail.

As is often the case for Chinese companies with international reach, we developed a prioritized, multi-language brand system that includes alphabetic, Chinese and bi-lingual logotypes.

Since logo artwork is provided in several formats and color systems, the logo library is rather complex with over 100 individual files. Clear notation and filing are crucial to help the client and their suppliers find the right format.

All this, as well as all stationery items, PPT templates and other artwork are collected and defined in the brand manual. For print materials the guidelines contain production specifications and recommendations, such as what kind of binding to use, what paper brand and weight and more.

Apart from the stationery, the first public appearance of the new brand came with at a biopharma congress where we supported Chime with a small booth design including all collateral, from pull-up banners to advertisements for the event catalogue.

The new brand brochure had its first appearance as well. With a smooth, UV-coated brand icon on the cover, the brochure stands out and presents Chime Biologics and their services in English and Chinese.

Throughout our project the client has been highly responsive and decisive, making this branding project a smooth and joyful experience for our team.

www.chimebiologics.com

Related Projects

Chime Website

Related Topics

Print
Logo/VI Systems
Brand Guidelines
Corporate Design
Web

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Office Address

JungleFish Shanghai Co. Ltd.
Office 1A, Anken Life Building,
655 Chang’Hua Road, Jing’an District,
200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

太极鱼创意设计(上海)有限公司
昌化路655号安垦1A
静安区,上海 200041
Tel: +86 21 6155 9800

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