Productronica Munich with Peters

In our long-standing design collaboration for German hidden champion Peters, November is often the hottest month.

Since we started Peters rebranding project in 2012 we have continually worked together to implement all brand touchpoints from print to online.

Every other year in November we get very busy with the preparation for the largest event for PCB and EMS industry, the productronica in Munich:

• Booth graphics for two 60 sqm exhibition stands
• Product sample fan for newly developed inkjet coating technology
• Key visuals for new products
• Landing pages for event-related content
• Digital business cards based on corporate design

With the brand guidelines we originally developed in 2013 and which have been continuously updated, we have solid foundation for creative work. But new ideas and products, collaboration with partners and reaction to different market situations always require adjusting the visual and verbal communication.

Apart from the Productronica in Munich, there are several other events to keep us busy, especially in China and Asia-Pacific.

After many years of collaboration, we have a smooth, low-viscosity working relationship with Peters’ team and can efficiently support them in their branding and communication needs.