Peters: new online platform
After 9 years, the corporate website of our client Peters underwent a major overhaul.
After running for a long time, the Peters website was due for a change. Launched in 2013 as part of our rebranding project with Peters, the website saw many iterative improvements. Improved legibility and navigation are now providing a smoother experience, and the platform has been updated to utilize new technologies that weren’t as common in 2013.
The key pages of the 4 family brands under the Peters brand umbrella provide easy information access and direct download of crucial technical data. The color-coding system for the whole brand family gives fast visual orientation as defined in the brand book.
The next step is the full roll-out of all 5 languages.
