Rotary Shanghai Website
WeChat was slowly killing the Rotary Shanghai website. The venerable charitable organization lacked visibility and a modern home online.
JungleFish analyzed the various stakeholders for the website and interviewed key members to find out what topics are of interest and how Rotary Shanghai is perceived as a brand. After several prototypes the new website now gives lively testament of RCS’ altruistic activities and their diverse members of business leaders.
Results:
- Members are all visible and not anonymous anymore
- Each member is encouraged to participate in writing new content
- Constantly updated project pages provide concise information and new content for Rotary’s community projects
- Much improved mobile experience
Have a look at www.rotaryshanghai.org
Connections between members, articles and projects are at the core of the new website
Mockups help to discuss structural proposals at the first stage
Community: A very active membership of altruistic business leaders
Responsive: The mobile site now is legible and navigable on small screens
