Say it with confidence
The typographic concept underwent a major change: a new corporate font with more confidence and character expresses the solidified standing of IF. The typesetting is, in general, much larger to highlight the message and also to make texts easier to read for people with visual impairment. On business cards, for example, the names are now set in 15 Points compared to previously 8pt. Similar changes have been made to presentation and website.
Changing a company’s branding is never easy and often is met with considerable resistance. New templates must be installed, new rules observed. Any why? Because somebody didn’t like a specific color or font? Ideally the new branding not only better reflects who this company now is, but also makes it easier for them to do business, to talk to people, to convey its messages.
With the clear and confident communication of the integrated offering, Inclusion Factory can reach more potential clients and bring more People with Disabilities into employment.