JungleFish learns Russian
Young and ambitious Russian brand Synergetic developed a range of Eco-friendly, natural cleaning products. Already well-established in Russia, they now want to enter the Chinese market with creative POS display and collateral. Eco-products are gaining popularity in China and it is a good time to enter this market now. But how do we help Synergetic stand out in the crowd?
The challenge was to find the right design concept that resonates with Chinese consumer and at the same time preserves and highlights the origins and unique qualities of the brand. Providing purely natural eco-friendly products, Synergetic targets mainly families with children. Realizing that, we focused our design around the hand-drawn illustrations and strokes which bring happy, playful mood to the concept. We strategically avoided using dominant bright colors.
Firstly, cleaning products are meant to make the place clean. Hence the clean and bright design. Secondly, the market is already overcrowded with cleaning products decorated with all possible colors. The head goes spinning looking at the colorful parade on the stores’ shelves. But it is to the advantage? When everyone is colorfully dressed, rainbow splashes everywhere, how do you stand out? Wear white. And there is a third reason: the concept we developed shifts focus towards the product itself. Bottles with the colorful contents become much more visible.
Now the campaign has been successfully launched and the stands with supporting materials can be seen in the supermarkets of Shanghai. We were happy to work with the great team of Synergetic and help facilitate their journey in China. A long and exciting way lays ahead.
- POS stand design
- Uniform design
- Promotional brochure design