How we work – Brand Design Process
We work with a proven and easy to apply process, that ensures you get results which really impact your business. We often hear that creativity requires chaos and out of the box thinking. However, from our many years of experience we know that a structured approach will lead to better results. Good design creates business.
Phase 1: INNOVATE
Understand
Every project starts with understanding. Before engaging in any creative activity we need to quickly understand our client, their business, and their environment.
Explore
Good ideas don’t come easy. Creating the relevant insight is paramount to foster creative innovation. We need to explore the space defined by the brand and our client’s portfolio and complement this with a deep understanding of user needs and their emotional connection to the brand and the products. We need to identify the triggers for purchase.
Target
With opportunities for innovation mapped and insight readily available we define together with our client the target for design.
Phase 2: CREATE
Ideate
With the target clearly defined our creative staff will focus on illustrating ideas that best translate the requirements into initial design concepts for selection.
Design
The most promising concepts make it to the design phase. They are feasible, interesting, innovative and right on target.
Resonate
We review the concepts with our clients and possibly with end customers and users to gather as much feedback as possible in an early stage of the product development process.
Refine
The winning concept will be refined to a final design. Depending on the complexity of the design, the strategic importance of design and constraints, an additional phase of testing with users might be introduced.
Phase 3: IMPLEMENT
Define
Once the design is approved we prepare the final artworks and specifications and prepare a production mock-up.
Transfer
The finished design is transferred to production. We supervise production and ensure it follows specifications and design intent.
