Brand Localization
For foreign brands coming to China, a thoughtful localization of their brand is crucial to business success. Just being foreign is not enough. Ideally, this incorporates the creation of a evocative brand name. We support brands to identify the right messaging and create the right visuals. We develop Chinese and bi-lingual logotypes and design elements for China.
Typical activities
- Audit of existing brand book and communication materials to assess how well it applies to China
- Brand workshop with stake holders
- Interviews with target users or customers
- Chinese logotype development
- Definition of Chinese corporate fonts
- Creation of additional design assets to better communicate in China, for example:
- Photography with Chinese models and environment
- Patterns, graphics, and backgrounds
- Development of localized stationery, brochure, data sheet, website
Related projects
