Brochure Design, Corporate Literature
A printed brochure well done is a strong statement. Anybody can prepare a PDF for electronic send-out but the considerate combination of typography, the haptic impact of paper with its weight and texture and the intuitive navigation of a brochure makes it still an important communication tool. Printed product literature and data sheets can present information concisely and convincingly. And unlike a website or wechat post, a beautiful brochure stays visible and keeps working even when it is closed.
Typical activities
- Review and analysis of existing content (website, PPT, old brochures)
- Define target and communication objectives together with client
- Create structure options and page plan
- Develop design and content concepts
- Create photo concepts and brief photographer
- Develop illustrations and infographics
- Develop dummy brochure for resonance testing
- Discuss and select production options (paper, binding, cover, etc)
- Create final print-ready artwork
- Print production supervision
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