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Showroom infographics and signage
Wayfinding system
Signage material and scaling
Factory facade branding
Shop facade (with SINA retail)
Illuminated outdoor signage

Signage and Wayfinding

Effective brand signage on a building conveys the brand’s aspirations and can serve as landmark for visitors and identification point for employees. Function is key, confused visitors due to bad signage are contrary to any brand building goals. Use of displays without reason should be avoided, ideally a well-made signage is attractive, identifiable, easy to maintain and supports the overall branding.

Typical activities

  • Understand spatial environment, visitor traffic and lighting
  • Draft user paths and zoning of available space
  • Study application of brand design elements for signage
  • Develop design concepts
  • Liaise with supplier to translate concept into reality

Related projects

Branding a factory

3 years after RoyalTurbo’s new branding, the company is growing and building its own factory. JungleFish develop façade branding concepts for the compressor-specialist’s new HQ in Zhejiang.
2022-02-28/by Phil

The alluring “A”

Development of a brand visual for shop design and packaging
2021-10-07/by Phil

Fresh and clean air by design

Comprehensive Corporate Design and Branding for Fresh Air System targeting B2B and B2C market.
2021-04-02/by Phil

Managing Co-Branding for Educational Programs

ACEM Business school and Jiaotong University: the complexity of a Visual Identity design system, that has to consider many co-branding situations.
2020-11-20/by Phil

Ecquality Showroom

Handcrafted solid wood flooring and furniture in Wuxing – brand identity and showroom concept by JungleFish
2018-10-10/by Phil

Engage, Learn, Grow

Special Education Experts ELG grow their brand with a comprehensive rethinking and redesign of all touch-points.
2018-01-23/by Phil

make it!

New Identity for Industry 4.0 themed business park
2015-12-10/by Phil

Catalan Creativity in China

Event and exhibition design for Barcelona Catalonia Culture Week
2015-11-13/by Phil

Identity for Design Center (HIDC)

Clean and effective Identity and Signage for Creative Incubator in Huzhou.
2015-07-27/by Phil

Retail Design for Miji

Our new retail design for the Miji flagship stores (pictured: the newly opened Shanghai Takashimaya) can be experienced since End of May.
2014-07-03/by Phil

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Office Address

JungleFish Shanghai Co. Ltd.
Office 618, ChangPing Road 68,
Jing’an District, 200041 Shanghai
Tel: +86 21 6155 9800

Office Address (CN)

上海市静安区昌平路68号
静安现代产业大厦618室
邮编:200041
Tel: +86 21 6155 9800

© JungleFish 2023
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