Signage and Wayfinding
Effective brand signage on a building conveys the brand’s aspirations and can serve as landmark for visitors and identification point for employees. Function is key, confused visitors due to bad signage are contrary to any brand building goals. Use of displays without reason should be avoided, ideally a well-made signage is attractive, identifiable, easy to maintain and supports the overall branding.
- Understand spatial environment, visitor traffic and lighting
- Draft user paths and zoning of available space
- Study application of brand design elements for signage
- Develop design concepts
- Liaise with supplier to translate concept into reality