Branding for China – Case Studies

JungleFish has a focus on Branding for China and Branding for Chinese clients that target the international market. We base all our work on deep insight into the Chinese culture and the perception of values to be embedded in their brand.

Brand refresh and website for renewable energy brand

Brand refresh and website for renewable energy client.

Thriving Yangpu

Brand-building brochure for Yangpu district property developer STI.

Happy Austrian National Day!

Since 2017 we have been supporting Austrian Consulate with event design for the National Day Festivities.

Too close to the sun

Naming a pioneering supersonic business jet would have been a great privilege. Unfortunately, financial reality tied this project to the ground.

Robotics Website

For the complete overhaul of their International, Chinese and Japanese websites, leading robotics maker ForwardX worked once again with JungleFish.

Brand name, VI and website for global performance adhesives

A comprehensive B2B branding project including naming with trademark support, corporate design and website.

A complete Make-over for Miji’s sister-brand

8 years after launch, the Miji Home brand was given a thorough make-over that allows growth beyond its original scope.

Obol & Ulix for better home offices

Helping to introduce a new product category for long-term client UE chairs with bi-lingual copy writing and brochure design.

Branding a factory

3 years after RoyalTurbo’s new branding, the company is growing and building its own factory. JungleFish develop façade branding concepts for the compressor-specialist’s new HQ in Zhejiang.

APAC site for window profile experts

Launch of new corporate website for German VEKA’s Asia-Pacific business

A worthwhile Investment

Investor Brochure for CDHK Tongji University Shanghai

The alluring “A”

Development of a brand visual for shop design and packaging

Inclusion Factory brand consolidation

The social enterprise’s growth in scope and professionalism made a shift in the brand expressions necessary: the new suit fits perfectly.

China website and slogan for Funk Group

German family-owned and globally active insurance and risk experts can better connect with Chinese clients with new China website and Chinese brand slogan.

Fresh and clean air by design

Comprehensive Corporate Design and Branding for Fresh Air System targeting B2B and B2C market.

The robots are here

Fast-track website development for thriving Chinese-US Robotics company ForwardX.

Managing Co-Branding for Educational Programs

ACEM Business school and Jiaotong University: the complexity of a Visual Identity design system, that has to consider many co-branding situations.
Brand Icon

CI Design for China Exhibition Builder

Corporate Identity design project for leading automotive exhibition specialist Ambrosius China. Brand DNA, Website - CI Design for China

Systematic and Fresh Biopharma

Brand Identity System and implementation of key touch-points for biopharma enterprise

Don’t stop now!

Fast results despite Corona-Virus: Chime Biologics in Wuhan and JungleFish develop new brand identity and website.

Diamonds without mining

Lab Grown Diamonds by Rene are created through technology, not mined from the earth. JungleFish developed messaging and branding.

JungleFish receives CSR Award

On September 2, 2019, we received the Platinum Award for Corporate Social Responsibility for our work with Inclusion Factory.

Play around the table

Packaging and marketing material for new Miji cooker endorsed by German Ping Pong Royalty

Through the bamboo forest, gaze at the Stars

Star Village - an innovative eco-lodge in Sichuan - is the latest endeavor of Tony, founder of Tony’s Farm. JungleFish created the brand identity.

Bespoke experiences in Italy

A fresh start: brand and online platform for Milano24ore – Travel Boutique for Italy

Engineering. Tailored.

Efficient Branding and Messaging for Gas Compressor.

Energy-Saving Windows from Germany

Localized branding and messaging for a global leader in energy-saving window profiles.

Ecquality Showroom

Handcrafted solid wood flooring and furniture in Wuxing – brand identity and showroom concept by JungleFish

Communicating Chairs

New bi-lingual print brochures and online features for UE Chairs

A Stronger Profile

Brand creation, messaging and B2C-online platform help promote German window profile brand VEKA in China.

Juicy Tangerines

Tony’s Farm tasked JungleFish with the development of new packaging for their delicious organic tangerines.

Brand Slogan for Korean F&B experts

Symmetrical, clear, memorable: new Chinese slogan helps market expansion to China

Engage, Learn, Grow

Special Education Experts ELG grow their brand with a comprehensive rethinking and redesign of all touch-points.

CSR Website “More than a Market” goes live

The new platform for the German-Chinese Corporate Social Responsibility Award

The Value of Brand Maintenance

Regularly updating brand guidelines keeps them relevant and allows for necessary adjustments: Peters Brand Book v.2.0

JungleFish learns Russian

Naturally clean - cheerful POP design for upcoming, eco-friendly Russian detergent brand entering China.

Lean back and Enjoy!

Furniture brand UE has successfully launched its new line of reclining chairs. Not without JungleFish design support!

Tangram Branded Gift

Eco-friendly packaging and product development for Ecquality

Rotary Shanghai Website

Visualizing great community spirit of a venerable NGO

The Beauty of Gymnastics

Brand Identity and product line for leading gymnastics brand

Inclusion Factory

Promoting the first Handicapped Workshop in China

3rd Community Dance Project

Design support for third installation of Harmony Shanghai intercultural dance project since 2012

Relax in Anji

Key visuals and marketing material for new reclining chair

Running and running …

Bi-lingual Verbal and Visual Brand Identity for high-performance B2B batteries

Jin Xing “Trinity”

Promoting Modern Dance in China

timber your life

Premium Identity for Solid Wood products made in China

make it!

New Identity for Industry 4.0 themed business park

Catalan Creativity in China

Event and exhibition design for Barcelona Catalonia Culture Week

Mid-Autumn festival packaging

Promoting organic food stuff with joyful and inviting visual communication

Mellet Chair Video

Product promotion video, concept and storyboard

Identity for Design Center (HIDC)

Clean and effective Identity and Signage for Creative Incubator in Huzhou.

Security Experts from Finland

Finnish IT-Security Innovator with tailor-made Chinese Brand Communication.

Lacquers ready for Mars

New Brand architecture for one of Germany’s “Hidden Champions”

Swiss Chocolate for China

Bi-lingual logotype and image brochure for leading Swiss chocolate brand

Retail Design for Miji

Our new retail design for the Miji flagship stores (pictured: the newly opened Shanghai Takashimaya) can be experienced since End of May.

Inchworm launched

Our newly designed inchworm fitness device has been officially launched. We developed brand and product for this unique and smart Pilates tool.

Modern Dance

Event promotion material for Modern Dance Icon Jin Xing

Everything flows

Comprehensive visual identity system for a leading water drainage specialist in China .


Communication design for Shanghai Dance Festival event at Z58.

Brand Extension for Miji

JungleFish supports Miji brand extension with a new visual identity and an overhaul of all print and electronic media.

Realnetworks China

After 17 years, RealPlayer remains one of the most popular media players. The launch of the new version with a smart web video discovery feature was supported with a fresh all new website specifically for China.

Brand Development for China

Since its opening to foreign trade in the 1980s and again after its membership of the WTO in 2001, China was getting more and more attractive for Western brands.